K11 Art Mall
| Company type | Retail complex |
|---|---|
| Industry | Retail |
| Founded | December 2009 |
| Founder | New World Development |
| Headquarters | Tsim Sha Tsui , Hong Kong |
| Products | Retail outlets, dining establishments |
| Website | www |
K11 Art Mall is a seven-level retail complex situated in Tsim Sha Tsui, Hong Kong. It is housed within The Masterpiece and was developed by New World Development, with construction completed in December 2009. The mall enjoys a strategic location close to both Tsim Sha Tsui and East Tsim Sha Tsui station.
Layout
The mall spans seven floors, including two basement levels and five above ground. The basement levels B1 and B2 began operations on 27 November 2009, while the upper floors opened on 5 December. Retail outlets occupy approximately 80% of the total area, with dining establishments comprising the remaining 20%.
Level B2 specializes in international dining options, women's apparel, footwear, and beauty products, featuring brands such as D-mop zone, Mousse, ISCOV, JILL SCOTT, Mirabell, and Milan. Level B1 caters to everyday needs with tenants like La Creation de Gute bakery, LensCrafters, AV Life, Dymocks bookstore, I Love Kitchen, Mannings, and the Market Place by Jasons supermarket.
The ground floor presents luxury brands including Longchamp, Tiffany by Soloman, Thann, Dormeuil, Y-3, D-mop, alongside a concept store from Chow Tai Fook. At the heart of this level lies "The Piazza," an expansive plaza featuring a glass roof and an LED display.
From levels 1 to 3, shoppers will find boutiques such as AIGLE, KLASSE14, Laosmiddle, Levi's, Clarks, Fila, and mademoiselle. The mall also appeals to visitors from Mainland China with specialty retailers like Biba and imaroon.
Across all floors, there are over 20 dining venues including Miso Cool and DALAT Vietnamese restaurant on B2; Espressamente illy and awfully chocolate located at The Piazza; as well as AKU Japanese Restaurant, Al Pasha, Cool Gelato, Ginza Bairin, and Pak Loh Chiu Chow Restaurant.
History
Cornwall Avenue（康和里）was once a minor street located in Tsim Sha Tsui, Hong Kong. As part of the Land Development Corporation's (now the Urban Renewal Authority) redevelopment scheme for Hanoi Road, Cornwall Avenue along with three adjacent lanes were permanently closed by the Lands Department. This area has since been incorporated into the K11 mall.
In late 1975, the Hong Kong government attempted to transform Cornwall Avenue and Hanoi Road into pedestrian-friendly zones dedicated to leisure and shopping by prohibiting vehicular traffic. However, local merchants experienced significant declines in customer visits and encountered logistical challenges. Although tourist buses were temporarily permitted to access these zones, business conditions did not improve substantially. Consequently, the pedestrianization initiative was discontinued by the end of that year.
By 1976, the Town Planning Board proposed demolishing numerous aging structures along Cornwall Avenue, Hanoi Road, and Mody Road to facilitate redevelopment. By 1978, plans were underway to revitalize 39 buildings across these streets plus Bristol Avenue—collectively known as the Four Roads—into a mixed-use commercial and residential district. With land leases expiring that year, renewals were withheld to enable redevelopment. After extended negotiations among stakeholders, six companies representing property owners formed in 1982 to pursue redevelopment efforts but postponed these plans in 1985 due to unfavorable economic conditions. Subsequently, the government demanded repayment of accumulated overdue rents and interest dating back to 1978.
In the early 2000s, a joint proposal from New World Development and the URA sought to redevelop the Four Roads area again. This plan integrated Cornwall Avenue into a landscaped recreational space within the K11 project. During construction phases, residents accused authorities of failing to honor assurances regarding preservation of mature trees; however, the URA denied having made such promises.
Retail establishments along Cornwall Avenue primarily catered to tourists.
Notable landmarks:
- Bar: Waltzing Matilda Inn
- Hotel: New Astor Hotel（新雅圖酒店）, located at the intersection of Carnarvon Road and Bristol Avenue
See also
- Victoria Dockside – site housing K11 Musea, K11 Artus, and K11 Atelier
- K11 (Shanghai)
- K11 Art Foundation
- New World Development