KS&R
| Company type | Private |
|---|---|
| Industry | Strategic consulting, Market research |
| Predecessor | Syracuse Research Corporation (SRC) |
| Founded | 1983 |
| Headquarters | Syracuse , United States |
Area served | Worldwide (more than 100 countries) |
| Products | Strategic advisory services, brand development, market intelligence, Experience Lab, Tumble, Buyer Persona Institute (BPI) |
KS&R is a prominent strategic consulting and market research organization with expertise across sectors such as Business Services, Entertainment & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics.
Operating as a privately owned enterprise, the company is based in Syracuse, New York and caters to a worldwide clientele spanning more than 100 countries and communicating in over 50 languages.
History
KS&R originated in 1983 as a division spun off from the Syracuse Research Corporation (SRC). In 1985, the firm established INSITE, an internal contact center dedicated to survey research, equipped with 110 workstations.
From 2007 onward, KS&R has consistently been listed among the top 50 U.S. market research companies by revenue. In 2012, it received recognition from Prevision Corporation and Inside Research as the leading market research firm in customer satisfaction.
The company's portfolio includes strategic advisory services, brand development, and market intelligence. Its capabilities have grown to incorporate the Experience Lab, Tumble, and the Buyer Persona Institute (BPI), founded in 2010 to assist B2B organizations in gaining insights into customer preferences and purchasing patterns.