Kee Wah Bakery
| Company type | Private |
|---|---|
| Industry | Bakery |
| Founded | 1938 in Kowloon, Hong Kong |
| Founder | Wong Yip Wing |
| Headquarters | Cheung Sha Wan, Hong Kong , Hong Kong |
Area served | Hong Kong, Mainland China (Shenzhen, Guangzhou, Shanghai), Taiwan, United States (Los Angeles, San Francisco) |
Key people | Kevin S Wong (second generation leader) |
| Products | Chinese Wedding Cakes, Mooncakes, Egg tarts, Pineapple buns |
| Website | www |
Kee Wah Bakery () operates a chain of bakeries situated in Hong Kong, Mainland China (Shenzhen, Guangzhou, Shanghai), Taiwan, as well as in the United States cities of Los Angeles and San Francisco.
History
Established in 1938 by Wong Yip Wing as a modest grocery store on Shanghai Street in Kowloon, Hong Kong, Kee Wah shifted its focus to pastry baking during World War II. Utilizing makeshift tools, it began serving the boat dwellers in the harbor, marking its initiation into the bakery industry. Over time, Kee Wah has become one of Hong Kong’s most longstanding bakeries, celebrated for its Chinese Wedding Cakes and Mooncakes. In 1997, the company’s leadership transitioned to Kevin S Wong, representing the second generation. He revitalized the brand by engaging designer Suen Siu Wah to update the company’s visual identity, packaging designs, retail environments, and staff attire. The corporate headquarters is located at Kee Wah Industrial Building in Cheung Sha Wan, complemented by manufacturing sites including a facility inaugurated in 2009 at Taipo Industrial Estate.
Hong Kong actor Eric Tsang serves as an ambassador for Kee Wah’s Mooncake and Gift Series, while Taiwanese actress Annie Liu endorses its Chinese Bridal Cakes.
The California branch, founded in 1985, continues to produce freshly made signature items daily such as egg tarts and pineapple buns.
Collaboration
In 2008, lifestyle brand G.O.D. collaborated with Kee Wah to design mooncakes featuring distinctive shapes for the Mid-Autumn Festival. These traditional white lotus seed paste mooncakes with salted egg yolks were crafted into whimsical bottom-shaped forms.
Kee Wah opened a nostalgia-inspired outlet in 2012 within Hong Kong’s Ocean Park “Old Hong Kong” attraction. This store replicates the style of its 1940s Shanghai flagship, combining retro interior design with freshly baked traditional pastries. Products co-created through this partnership are available both inside the theme park and at other Kee Wah locations throughout Hong Kong.
External links
- Kee Wah Bakery Hong Kong – Official website (English, Traditional and Simplified Chinese)
- Kee Wah Bakery – United States website (English and Chinese)
- Kee Wah Bakery Taiwan – Taiwan website (Chinese)