Kellogg's

Kellanova

Company type	Public
Industry	Food processing
Predecessor	Kellogg Company
Founded	February 19, 1906 (1906-02-19) Battle Creek, Michigan, United States (as Battle Creek Toasted Corn Flake Company)
Headquarters	Chicago, Illinois , United States
Area served	Worldwide (180+ countries)
Products	Snack foods, breakfast cereals, crackers, toaster pastries (brands include Kellogg's, Rice Krispies Treats, Pringles, Eggo, Cheez-It)

Kellanova, previously known as the Kellogg Company and widely recognized as Kellogg's, is a global American food corporation based in Chicago, Illinois. The company focuses on producing convenient snack items and cereals, including crackers, toaster pastries, and breakfast cereals, under well-known labels such as Kellogg's, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. In markets outside North America, it offers cereals like Corn Flakes, Rice Krispies, Frosties, and Coco Pops.

Operating in more than 180 nations worldwide, Kellanova’s largest manufacturing facility and UK headquarters are situated in Trafford Park, Greater Manchester. Additional corporate offices are located in Battle Creek, Dublin (serving as the European headquarters), Shanghai, and Querétaro City, Mexico. Until 2022, Kellogg's was a holder of a Royal Warrant granted by Queen Elizabeth II.

On October 2, 2023, Kellogg's underwent a division into two separate companies: WK Kellogg Co, which took charge of the North American cereal business, and the newly named Kellanova, responsible for snack brands like Pop-Tarts and Pringles as well as international cereal products. This reorganization was designed to separate the faster-expanding convenience foods and global cereal markets from the slower-growing North American cereal sector. The "Kellogg's" brand name continues to be used by both companies.

In August 2024, Mars Inc., known for brands including M&M's and Snickers, agreed to acquire Kellanova for an estimated $30 billion.

History

In 1876, John Harvey Kellogg assumed the role of superintendent at the Battle Creek Sanitarium, where his brother, W. K. Kellogg, served as bookkeeper. This environment fostered the invention of corn flakes and ultimately led to the establishment of the Kellogg Company.

W. K. Kellogg supported his brother’s efforts to enhance the vegetarian diet promoted at the Sanitarium, concentrating on wheat-based granola products. The creation of flaked cereal in 1894 is attributed to both Kellogg brothers, although their exact contributions remain debated. It is generally accepted that John Kellogg accidentally produced flakes by leaving wheat dough overnight before baking.

W. K. persuaded John to offer the food in flake form, resulting in growing demand through mail orders. However, John prohibited Will from marketing beyond Sanitarium patients, causing a disagreement between them. As a result, W. K. founded the Battle Creek Toasted Corn Flake Company on February 19, 1906. After a fire destroyed their main factory in 1907, Will rebuilt it within six months.

The company was renamed Kellogg Toasted Corn Flake Company in 1909 and later shortened to Kellogg Company in 1922. By 1909, production reached 120,000 cases of Corn Flakes daily. John filed a lawsuit against Will over use of the family name but lost when the Michigan Supreme Court ruled in favor of Will in 1920.

In response to the Great Depression, Kellogg implemented a 30-hour workweek in 1931 to increase employment opportunities; this practice continued until after World War II and partially persisted until 1980.

The company went public in 1952. Diversification began with Pop-Tarts introduced in 1964 as its first product outside cereals. Between 1969 and 1977, Kellogg expanded through acquisitions including Salada Tea, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods, although it trailed competitors like General Mills regarding diversification and marketing expenditure.

By 1983, Kellogg’s share of the U.S. market had fallen to 36.7%, drawing criticism that it was "past its prime." Chairman William E. LaMothe shifted focus toward baby boomers (ages 25–49), highlighting cereal’s convenience and nutritional benefits. This repositioning increased cereal consumption among this demographic by 26% over five years and helped grow the U.S. cereal market from $3.7 billion in 1983 to $5.4 billion by 1988—surpassing average grocery sector growth.

Kellogg launched new items such as Crispix, Raisin Squares, and Nutri-Grain Biscuits while expanding internationally with products like Just Right for Australia and Genmai Flakes for Japan. This strategic approach preserved Kellogg’s leadership over General Mills and Post Foods within the adult cereal market segment.

21st century

In 2001, Kellogg's completed the acquisition of the Keebler Company for $3.87 billion. Since then, the company has broadened its brand portfolio by incorporating divisions such as Morningstar Farms and Kashi, and it now owns labels including Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger (added in 2007), and Plantation. Kellogg's is also affiliated with the World Cocoa Foundation.

Kellogg's expanded its fruit snack offerings in 2005 by purchasing Kraft’s fruit snack division, which included the license for Nickelodeon fruit snacks. In 2012, following the acquisition of the potato chip brand Pringles from Procter & Gamble for $2.7 billion, Kellogg's became the second-largest snack food company globally.

The acquisition of Chicago-based food firm Rxbar for $654 million took place in 2017, alongside the establishment of new corporate offices at Chicago’s Merchandise Mart to bolster global expansion and IT operations. That same year, Kellogg's introduced the W. K. Kellogg brand to the UK market, focusing on organic, vegan, and plant-based cereals aimed at health-conscious consumers.

Operations in Venezuela were halted in 2018 due to the country's economic turmoil; subsequently, Kellogg's factories were nationalized by the Maduro government, resulting in legal conflicts over unauthorized use of its trademarks.

On April 1, 2019, Kellogg's divested several snack brands—including Famous Amos, Murray’s, Keebler, Mother’s, and Little Brownie Bakers—to Ferrero SpA for $1.4 billion, with the transaction concluding by July 29. While selling these brands, Kellogg's retained the Keebler cracker line but rebranded it under its own corporate identity.

In October 2019, Kellogg's collaborated with GLAAD to launch "All Together Cereal," a product supporting LGBTQ advocacy complemented by a $50,000 donation.

By January 2020, Kellogg's committed to eliminating glyphosate from its supply chain by 2025 to enhance sustainability efforts.

A significant labor strike began in October 2021 across all U.S. cereal manufacturing plants due to contract disagreements. The strike involved approximately 1,400 workers and lasted 77 days before concluding in December 2021 with a ratified collective bargaining agreement.

On June 21, 2022, Kellogg's revealed plans to separate its cereal, snack, and plant-based food operations into distinct entities: one housing North American cereal and plant-based units headquartered in Battle Creek; and another managing snack products and international cereal business based in Chicago. The snack division (initially called Global Snacking Co.) represented 80% of sales at $11.4 billion annually, while cereals accounted for $2.4 billion per year.

By January 2023, Kellogg’s abandoned plans to spin off its plant-based segment, choosing to keep it within Global Snacking Co. On March 15, 2023, the North America Cereal Company was renamed WK Kellogg Co, trading on the NYSE under "KLG," while Global Snacking Co. became Kellanova, with ticker symbol "K." The corporate separation was finalized on October 2, 2023.

On August 14, 2024, Mars Inc., known for brands such as M&M's and Snickers, agreed to acquire Kellanova for close to $30 billion in a major deal within the global snacks sector.

Operations

• Australia:
  • Pagewood
  • Charmhaven (snack and cereal facility closed in 2014)
• Belgium: Facilities located in Zaventem and Mechelen
• Brazil: São Paulo
• Colombia: Bogotá
• Canada:
  • Mississauga, Ontario – Headquarters for Canadian operations
  • Anjou, Quebec – Sales office serving Eastern Canada
  • Calgary, Alberta – Sales office covering Western Canada
  • London, Ontario – Cereal manufacturing ceased at the end of 2014
  • Belleville, Ontario – Cereal production site opened in 2009 and expanded in 2011; integrated some operations from London after 2014 closure
• China: Shanghai – Partnership with agribusiness firm Yihai Kerry
• Ecuador: Guayaquil
• France: Noisy-le-Grand, Paris area
• Germany: Hamburg (responsible for sales and marketing across Germany, Austria, Switzerland, Scandinavia; production ended in 2018)
• India: Mumbai
• Republic of Ireland: European Headquarters – Kellogg Europe Trading, located in Swords, County Dublin
• Italy: Milan
• Japan: Shinjuku, Tokyo
• Malaysia: Bandar Enstek, Negeri Sembilan (investment of US$130 million aimed at Asia-Pacific growth)
• Mexico: Querétaro
• Middle East:
  • Bahrain: Manama
  • Egypt: Giza
  • Iran: Tehran
  • Israel: Lod
  • Jordan: Amman
  • Kuwait: Kuwait City
  • Lebanon: Beirut
  • Libya: Tripoli
  • Oman: Azaiba, Muscat
  • Qatar: Doha
  • Saudi Arabia: Jeddah
  • Syria: Damascus
  • United Arab Emirates: Dubai
• Netherlands: Den Bosch
• Philippines: Bonifacio Global City
• Poland: New manufacturing facility in Kutno
• Portugal: Lisbon
• Russia: Kellogg Rus LLC (ownership transferred to Russian company Chernogolovka in July 2023)
• South Africa: Springs, Gauteng province
• South Korea: Seoul
• Spain:
  • Valls (cereal production facility)
  • Alcobendas (head office for Spain)
• Sri Lanka:
  • Colombo
  • Sri Jayawardenapura Kotte
• Thailand:
  • Bangkok
  • Rayong (production of snacks and cereals)
• United Kingdom:
  • England: Manchester
  • Scotland: Portable Foods Manufacturing located in Livingston
  • Wales: Wrexham including Portable Foods Manufacturing operations
• United States:
  • Battle Creek, Michigan
  • Cary, North Carolina
  • Jackson, Tennessee
  • Lancaster, Pennsylvania
  • Memphis, Tennessee
  • Omaha, Nebraska
  • Pikeville, Kentucky
  • South Augusta, Georgia
  • Virginia Beach, Virginia

Finances

For the fiscal year 2017, Kellogg's reported a net income of US$1.269 billion on revenues totaling US$12.932 billion, representing a slight decrease of 0.7% compared to the prior year. By November 2018, the company's market value surpassed US$22.1 billion.

Year	Revenue (million US$)	Net Income (million US$)	Total Assets (million US$)
2005	10,177	980	10,575
2006	10,907	1,004	10,714
2007	11,776	1,103	11,397
2008	12,822	1,148	10,946
2009	12,575	1,212	11,200
2010	12,397	1,287	11,847
2011	13,198	866	11,943
2012	14,197	961	15,169
2013	14,792	1,807	15,474
2014	14,580	632	15,153
2015	13,525	614	15,251
2016	13,014	694	15,111
2017	12,923	1,269	16,351
2018	13,547	1,336	17,780
2019	13,578	960	17,564
2020	13,770	1,251	17,996
2021	14,181	1,488	18,178

Brands

• Bear Naked, Inc.
• Cheez-It Crackers
• Eggo
• Fruit Winders
• Fruity Snacks
• Morningstar Farms
• Club Crackers
• Nutri-Grain
• Pop-Tarts
• Pringles
• Rxbar
• Sunshine Biscuits
• Town House
• Zesta Crackers
• Carr's (available only in the US)
• Rice Krispies Treats
• Incogmeato
• Joybol
• Austin Sandwich Cookies
• Cracklin' Oat Bran
• Gardenburger
• Frozen Breakfast items
• Mueslix Cereal
• Pure Organic Fruit Bars
• Toasteds Crackers
• Special K (snack bars)

Cereal

Kellogg’s global cereal lineup features prominent brands including All-Bran, which offers variations such as Original and Bran Buds; Apple Jacks, available in special editions; Bran Flakes; Chocos, marketed in India and Europe; Cocoa Krispies, sold under different names worldwide; the classic Corn Flakes; Froot Loops, including versions with reduced sugar; Frosted Flakes, known as Frosties outside North America; Frosted Mini-Wheats, branded as Toppas in some European markets; and Special K, available in numerous flavor options.

Additional cereals of note comprise Krave, a chocolate-flavored cereal introduced in the UK in 2010 and later launched internationally; Raisin Bran/Sultana Bran with regional variations; Rice Krispies/Rice Bubbles featuring gluten-free and treat variants; and specialty products like Crayola Jazzberry Cereal, developed through a partnership aimed at families.

Kellogg also capitalizes on licensed themes, producing cereals tied to popular franchises such as Disney characters and Spider-Man to boost consumer interest. The company customizes its product range according to regional preferences to maximize market penetration.

Discontinued cereals and foods

• Banana Bubbles: A banana-flavored variation of Rice Krispies released in the UK in 1995 but soon withdrawn.
• Banana Frosted Flakes
• Bart Simpson’s No Problem-O’s and Eat My Shorts: Limited release in the UK.
• Bart Simpson Peanut Butter Chocolate Crunch Cereal
• Bigg Mixx cereal
• Buckwheat & Maple
• Buzz Blasts: Inspired by Buzz Lightyear from Toy Story.
• C-3PO’s cereal (1984): Star Wars-themed cereal later rebranded as Pro-Grain with a sports nutrition focus.
• Cinnamon Crunch Crispix
• Cinnamon Mini-Buns
• Cocoa Hoots: A chocolate-flavored cereal from the early 1970s resembling Cheerios, featuring mascot Newton the Owl.
• Coco Pops Strawss
• Complete Oat Bran Flakes
• Concentrate cereal
• Corn Flakes with Instant Bananas
• Corn Soya cereal
• Crunchy Loggs
• Double Dip Crunch cereal
• Eggo Waf-Fulls
• Frosted Krispies
• Frosted Rice: A blend of Frosted Flakes and Rice Krispies with Tony Jr. as mascot.
• Fruit Twistables cereal
• Fruity Marshmallow Krispies cereal
• Golden Crackles cereal
• Golden Oatmeal Crunch (later renamed Golden Crunch)
• Gro-Pup Dog Food and Dog Biscuits line
• Heartwise: Included psyllium for health benefits.
• Homer’s Cinnamon Donut Cereal: Based on The Simpsons character.
• Kenmei Rice Bran cereal
• KOMBOs: Available in orange, strawberry, and chocolate flavors.
• Kream Krunch cereal
• Krumbles: Produced from the 1920s until mid-1960s; a wheat-based high-fiber cereal known for its crispness in milk.
• Marshmallow Krispies (later Fruity Marshmallow Krispies)
• Most cereal
• Mr. T’s Muscle Crunch (1983–1985)
• Nut & Honey Crunch cereal
• OJ’s: Marketed for vitamin C content.
• OKs cereal (early 1960s): Oat-based and similar to Cheerios; featured Yogi Bear after initial mascot Big Otis.
• Pep cereal: Notably sponsored the Superman radio serial.
• Pokémon Cereal: Limited edition featuring character-shaped marshmallows promoting the franchise.
• Pop-Tarts Crunch cereal
• Powerpuff Girls Cereal
• Product 19: Discontinued in 2016.
• Pro Grain cereal
• Puffa Puffa Rice (late 1960s–early 1970s)
• Raisin Squares cereal
• Raisins Rice and Rye
• Razzle Dazzle Rice Krispies
• Ricicles cereal
• Sugar Stars/Stars/All-Stars cereals
• Strawberry Rice Krispies
• Strawberry Splitz cereal
• 3 Point Pops
• Tony’s Cinnamon Krunchers
• Tony’s Turboz cereals
• Triple Snack
• Yogos: Discontinued in 2011; included flavors such as Berry, Mango, and Cookies and Cream.
• Yogos Rollers: Discontinued in 2009.
• Zimz: Cinnamon-flavored cereal withdrawn from select markets.
• Start (UK-only)

Marketing

Kellogg's promotional approach has prominently showcased its iconic logo, created by Ferris Crane under the guidance of art director Y. Ames, alongside catchy jingles such as "K E double-L, O double-good, Kellogg's best to you!". In the early 1900s, marketing efforts included the Canadian publication A New Way of Living, which associated All-Bran cereal with health advantages, thereby reinforcing its position within the wellness market.

The brand has utilized sponsorships to boost its public profile, notably through a significant presence on the CBS panel program What's My Line? and backing PBS Kids' Dragon Tales, aiming to connect with families and children. Additionally, Kellogg's has made strategic investments in sports marketing by supporting USA Gymnastics and hosting the 36-city Kellogg's Tour of Gymnastics Champions in 2016, which featured Olympic medalists.

As of May 2025, Kellogg's holds title sponsorships for three collegiate football bowl games, further solidifying its involvement in sports marketing. In 2019, it took on the role of title sponsor for the Sun Bowl, branded as the "Tony the Tiger Sun Bowl." This was followed by Cheez-It's sponsorship of the Pop-Tarts Bowl beginning in 2020, and in 2022, Kellogg's added the Citrus Bowl under the name "Cheez-It Citrus Bowl." These collaborations support Kellogg's strategic objective to increase market share through prominent sports-related branding.

Premiums and prizes

W. K. Kellogg was a pioneer in including prizes inside cereal boxes, a tactic that has resulted in tens of billions of giveaways worldwide.

Children's premiums

Starting in 1909, Kellogg's Corn Flakes introduced The Funny Jungleland Moving Pictures Book as a promotional item. Initially available as an in-store gift with the purchase of two cereal boxes, it later transitioned to a mail-in offer for ten cents. Over a span of 23 years, more than 2.5 million copies were distributed, enhancing customer engagement and fostering brand loyalty.

Cereal box prizes

In 1945, Kellogg's began inserting pin-back buttons into Pep cereal boxes featuring U.S. Army squadrons and comic characters. The collection comprised 90 unique buttons and proved highly successful. This promotional strategy was subsequently emulated by competitors such as General Mills, Malt-O-Meal, Nestlé, Post Foods, and Quaker Oats to boost sales and capture market share.

Mascots

Excluding licensed brand mascots, notable Kellogg's characters include:

• Cocoa Hoots: Newton the Owl
• Cocoa Krispies (also known as Choco Krispis/Chocos/Coco Pops): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss, Ogg (caveman), Tusk (elephant), Snap, Crackle and Pop
• Corn Flakes: Cornelius (rooster)
• Frosted Flakes (Frosties/Zucaritas/Sucrilhos): Tony the Tiger
• Froot Loops: Toucan Sam
• Honey Smacks/Smacks: Dig 'Em Frog
• Raisin Bran: Sunny the Sun
• Rice Krispies/Rice Bubbles: Snap, Crackle and Pop
• Ricicles (UK): Captain Rik
• Apple Jacks: CinnaMon and Bad Apple
• Honey Loops: Loopy (bumblebee), Pops (honey bee)
• Keebler cookies and crackers: Ernie and the Elves

Motorsports

Kellogg's ventured into auto racing sponsorship between 1991 and 1992 with Larry Hedrick Motorsports' #41 Chevrolets competing in the NASCAR Winston Cup Series, driven by Phil Parsons and Richard Petty among others. From 1993 to 2006, the company gained greater recognition by sponsoring two-time Winston Cup Champion Terry Labonte’s Hendrick Motorsports No. 5 car. Sponsorship continued on the No. 5 vehicle for drivers including Kyle Busch, Casey Mears, and Mark Martin until 2010; afterward, Kellogg's acted as an associate sponsor for Carl Edwards’ #99 car at Roush Fenway Racing.

Kellogg's capitalized on its motorsport affiliations for marketing purposes by featuring Dale Earnhardt on Corn Flakes packaging during his six- and seven-time Winston Cup victories and showcasing Jeff Gordon on Mini Wheats boxes highlighting his Rookie of the Year award along with multiple championships. A special three-pack racing box set released in 1996 included Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett.

Merchandising

Kellogg's has utilized merchandising strategies to boost consumer interaction with its brand. During the 1960s, entertainer Jimmy Durante featured in commercials for Kellogg's. The company introduced Mission Nutrition, a PC game included with cereal boxes, showcasing characters such as Tony the Tiger alongside Snap, Crackle, and Pop in a platform-style gaming experience.

Furthermore, Kellogg's created interactive "Talking" games like Talking Tony and Talking Sam, which respond to voice commands via microphone input. These games highlight mascots Tony the Tiger and Toucan Sam as protagonists. The firm's branding also extends to select toy vehicles and software titles like Talking Snap Crackle and Pop, reinforcing a comprehensive merchandising approach aimed at engaging consumers through entertainment offerings.

Olympic Games

Kellogg's has collaborated with the U.S. Olympic Committee to display American athletes from the U.S. Olympic and Paralympic Teams on its cereal packaging. In 2011, Kellogg's became an official sponsor for the 2012, 2014, and 2016 U.S. Olympic and Paralympic Teams. During the 2018 Winter Games, the company spotlighted athletes including Nathan Chen, Kelly Clark, Meghan Duggan, and Mike Schultz. This partnership was extended through the 2018 and 2020 Olympic and Paralympic Games, underscoring Kellogg's strategic branding presence in prominent international sporting events.

Restaurant

From 2016 until 2019, Kellogg's operated "Kellogg's NYC," a branded café located in New York City where customers could customize their cereal bowls. This initiative represented a distinctive expansion of the company’s product range into experiential retail settings.

Genetically modified foods labeling

In 2012, Kellogg's contributed nearly US$2 million opposing California Proposition 37, which sought to require labeling of genetically engineered foods. Nevertheless, by March 2016, Kellogg's pledged to label all products containing GMOs by 2020, aligning with rising consumer demands for transparency.

Climate change

Kellogg's voiced support for the Paris Agreement on climate change in 2014 and in 2016 encouraged President-elect Donald Trump to maintain commitment to the accord, demonstrating its leadership role in sustainability and corporate social responsibility.

Voter ID laws

The company has provided funding to groups opposing voter-ID legislation such as RaceForward and chose to withdraw advertisements from Breitbart News due to conflicting values. This action led to boycott calls from Breitbart, highlighting Kellogg's readiness to take principled stands on social issues affecting its brand image and market position.

Education grant

In January 2012, Kellogg's granted $250,000 to the Calhoun School for a youth initiative focused on addressing white privilege and institutionalized racism.

Advertising

On June 3, 2010, the Federal Trade Commission (FTC) determined that Kellogg's had made unsubstantiated and deceptive health claims in advertising its cereals. Kellogg's responded by expressing confidence in its product assertions while agreeing to updated consent terms to resolve FTC concerns.

Earlier actions by the FTC challenged Kellogg's assertion that Frosted Mini-Wheats enhanced children’s attentiveness by nearly 20%. The Children's Advertising Review Unit also advised removing the "Made with Real Fruit" label from Pop-Tarts packaging. In the United Kingdom, a ban was imposed in 2012 on a "Special K" advertisement for excluding milk calories from total caloric counts; another ad was prohibited in 2016 for describing the product as “full of goodness” and “nutritious.”

In 2016, it was revealed that members of the Kellogg Breakfast Council, portrayed as independent nutrition experts, were compensated by Kellogg to promote its products. The company acknowledged this sponsorship relationship and stopped referring to the council as independent. The council dissolved in May 2016 following expiration of members’ contracts.

Nutritional Value Concerns

Kellogg's promotional practices have been criticized amid consumer dissatisfaction about the inconsistency between advertising claims and the actual product composition, notably concerning elevated sugar content and additives such as high-fructose corn syrup.

2021 Legal Actions Involving Pop-Tarts

In October 2021, attorney Spencer Sheehan initiated a class-action lawsuit accusing Kellogg's of misleading consumers regarding the strawberry quantity in their strawberry-flavored Pop-Tarts, pursuing $5 million in compensation. However, a federal judge dismissed this case in April 2022.

Additionally, Sheehan brought forth another lawsuit alleging that Kellogg's deceived buyers about the Frosted Chocolate Fudge Pop-Tarts by suggesting the inclusion of milk or butter, which are absent from the ingredients. This claim was also rejected in June 2022, with the court determining that an average consumer would not anticipate such components.

2010 Cereal Recall

On June 25, 2010, Kellogg's issued a voluntary recall for approximately 28 million boxes of Apple Jacks, Corn Pops, Froot Loops, and Honey Smacks cereals after reports of an unusual odor and taste linked to the packaging liners led to complaints of nausea and vomiting among consumers. The recalled products featured the letters "KN" following the expiration date and were distributed throughout the United States; Canadian versions were not impacted.

The suspected contaminant was identified as 2-methylnaphthalene, a chemical utilized in packaging materials. Although regulatory agencies like the FDA and EPA have limited information on its health effects in humans, it shares structural similarities with potential carcinogens. As a precautionary measure, Kellogg's provided refunds to affected customers.

2012 Cereal Recall

Kellogg's voluntarily recalled specific batches of "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" due to potential contamination with fragments of flexible metal mesh. The recall encompassed products ranging from single-serving bowls to 70-ounce cartons, bearing use-by dates between April 1 and September 21, 2013, identified by codes KB, AP, or FK.

Labor issues in palm oil supply chain in 2016

In 2016, Amnesty International revealed that Wilmar International, a supplier of palm oil to Kellogg's, was associated with child labor involving children aged 8 to 14, forced labor practices, worker exploitation, and unpaid compensation. Employees were also subjected to dangerous chemical exposure resulting in serious injuries. While Kellogg's responded by highlighting challenges in supply chain traceability, Amnesty deemed this response insufficient for addressing the accountability of abuses within the supply network.

Strike action in 2021

In October 2021, more than a thousand workers across four Kellogg's manufacturing facilities in the United States initiated a strike seeking improved wages and enhanced working conditions. After nearly two months without resolution, Kellogg's terminated the striking employees permanently and subsequently advertised their positions in December following unsuccessful negotiations with the BCTGM union. During discussions, the company warned of relocating jobs to Mexico if the union declined its offer. Kellogg's also pursued legal action against the union, which sparked widespread social media campaigns advocating for a boycott. The strike concluded after eleven weeks when workers ratified a new collective bargaining agreement.

See also

• W. K. Kellogg Foundation
• Kellogg's Cereal City USA – former Battle Creek, Michigan tourist site dedicated to company heritage
• List of breakfast cereals
• Toucan Sam#Maya Archaeology Initiative – 2011 trademark conflict concerning toucan emblem
• A. D. David Mackay