WK Kellogg Co
| Company type | Public |
|---|---|
| Industry | Food production |
| Founded | October 2, 2023 |
| Founder | Will Keith Kellogg |
| Headquarters | Battle Creek, Michigan , United States |
Area served | North America |
| Products | Breakfast cereals (All-Bran, Apple Jacks, Cocoa Krispies, Corn Flakes, Corn Pops, Cracklin' Oat Bran, Crispix, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Honey Smacks, Kashi, Krave, Raisin Bran, Rice Krispies, Special K) |
| Owner | Ferrero (since September 2025) |
WK Kellogg Co is a U.S.-based food producer that emerged as a separate entity from Kellogg's on October 2, 2023, with its main office located in Battle Creek, Michigan. This company was established following the spin-off of Kellogg's North American cereal division and functioned autonomously for nearly two years prior to being purchased.
In September 2025, ownership of WK Kellogg was transferred to Ferrero.
History
WK Kellogg Co, named in honor of its founder Will Keith Kellogg, was created in October 2023 when it was separated from the Kellogg Company and began trading on the New York Stock Exchange. Concurrently, the original Kellogg Company rebranded itself as Kellanova. WK Kellogg concentrated on cereal products within the North American market, whereas Kellanova managed operations in other regions.
On July 10, 2025, Ferrero announced its intent to acquire WK Kellogg for $3.1 billion. This deal was finalized on September 26, 2025.
Brands
Prominent product lines under WK Kellogg include:
- All-Bran
- Apple Jacks
- Cocoa Krispies
- Corn Flakes
- Corn Pops
- Cracklin' Oat Bran
- Crispix
- Froot Loops
- Frosted Flakes
- Frosted Mini-Wheats
- Honey Smacks
- Kashi
- Krave
- Raisin Bran
- Rice Krispies
- Special K