Keys Soulcare
| Company type | Private |
|---|---|
| Industry | Beauty, Wellness, Cosmetics, Skincare |
| Founded | September 2020 |
| Founder | Alicia Keys |
Area served | United States, United Kingdom, France, Canada |
Key people | Kory Marchisotto (President) |
| Products | Skincare, bodycare, candles, cosmetics |
Keys Soulcare represents a lifestyle brand focused on beauty and wellness, created by American singer-songwriter Alicia Keys. The company specializes in offering a range of skincare, bodycare, candles, and cosmetic products.
Initially, the brand's offerings were introduced to the UK market via Cult Beauty.
History
In September 2020, Alicia Keys revealed the establishment of Keys Soulcare as a collaborative effort with the cosmetics retailer e.l.f. cosmetics. Kory Marchisotto, e.l.f.’s chief marketing officer, was appointed as the brand’s president.
The launch took place in the United States in December 2020, followed by an entry into the UK market in early 2021. Subsequent expansions included France in April 2021 and Canada in March 2022.