Kimberlite Diamond
| Company type | Private |
|---|---|
| Industry | Jewelry manufacturing and retail |
| Founded | 1995 |
| Headquarters | Shanghai , China |
| Products | Diamond jewelry |
Kimberlite Diamond () stands as China's inaugural manufacturer and retailer specializing in diamond jewelry, supported by an extensive nationwide sales network.
History
Established in 1995, Kimberlite Diamond was a trailblazer in introducing diamond-focused retail jewelry within China. By 1997, the company had obtained a "Quality Appraisal Agreement" with the HRD (Belgian High-level Diamond Council). In September 1998, Kimberlite became a member of the Gems & Jewelry Association of China.
Among its distinguished design accomplishments are finalist placements in the HRD AWARDS Diamond Design Competitions for "SOPRANO (Soprano)" in 2007 and "Diamond Mustache" in 2009. The brand earned the esteemed "Leopold Knight Medal" from Belgium’s Order of Leopold in 2011. At the 2013 Asian Brand Gala held in Hong Kong, Kimberlite was ranked 153rd in the "2013 Asia Top 500 Brands." Additionally, its design titled "Past Fragments" secured victory at the 23rd Hong Kong JMA International Jewelry Design Competition in 2015.
Kimberlite Diamond further broadened its market reach by sponsoring the inaugural season of the Chinese variety program, Go Fighting!.
Boutiques
The company inaugurated its first retail outlet in Mainland China on May 18, 1995, expanding to a total of 100 stores by 1999.
In 2000, Shanghai Kimberlite Diamond Co., Ltd was founded, coinciding with the opening of its initial store in Shanghai that same year.
By 2009, Kimberlite had become the official partner and authorized producer for the Belgium-EU Pavilion at the 2010 Shanghai Expo.
The year 2014 saw the launch of KELLAN diamonds, recognized as China’s first youth-oriented diamond fashion label, with its flagship store debuting in Shanghai.
By 2016, Kimberlite's franchise network had grown to nearly 600 locations spanning mainland China, Hong Kong, Canada, and Belgium, covering over 30 provinces and cities—cementing its status as China's largest diamond retailer.
In May 2018, a new flagship boutique was unveiled at Shanghai’s iconic Bund No.3.
On July 6, 2018, Kimberlite opened its first Canadian boutique situated in Vancouver’s South Granville neighborhood.
Industrial Park
Located in Pudong, Shanghai, Kimberlite Diamond’s industrial park encompasses , combining processes such as import sorting, cutting, design, gold production mosaic, and comprehensive diamond supply chain operations. With an annual capacity reaching up to 150,000 carats and completed in October 2008, it is recognized as the largest diamond industrial park within China.
Design
Chief designer Wenjun Zhu delivers annual high jewelry collections including Our Story, The Charm of China, Harmony, and Sino-Song. In 2014, Kimberlite collaborated with Italian designers Loretta Baiocchi and Emanuela Tersch. The company further partnered with jewelry designer Sarah Ho in 2016 to introduce the "Harmony" collection.
Charity
Since 2004, Kimberlite Diamond has committed over $2.37 million towards educational projects in Henan Province. This support includes constructing two primary schools in Nan Cao Village, Kaifeng City, and providing scholarships. In 2009, it donated $2 million to establish Kimberlite Hope Secondary School offering free education to local students.
In 2010, Kimberlite contributed its acclaimed "SOPRANO" jewelry piece to a charity auction hosted by the Consulate General of Belgium in Shanghai alongside the Benelux Chamber of Commerce to aid children orphaned within China.
In April 2016, Kimberlite donated 600,000 yuan to support three underprivileged students from Henan Province. The fourth Kimberlite Diamond Hope School was planned for completion by September 2018.