Klaviyo
| Company type | Public |
|---|---|
| Industry | Marketing automation, Technology |
| Founded | 2013 |
| Founder | Andrew Bialecki, Ed Hallen |
| Headquarters | Boston , United States |
Key people | Andrew Bialecki (CEO) |
| Products | Marketing automation platform (email and SMS marketing, customer reviews, customer data platform) |
| Revenue | US$698 million (2023) |
| -US$331 million (2023) | |
| -US$308 million (2023) | |
| Total assets | US$1.09 billion (2023) |
| Total equity | US$915 million (2023) |
| Owner | Andrew Bialecki (38%), Summit Partners (23%), Ed Hallen (14%), Shopify (11%) |
| Website | klaviyo |
Klaviyo is a US-based technology firm specializing in a marketing automation platform that emphasizes both email and SMS marketing solutions.
Located in Boston, Massachusetts, Klaviyo supports around 143,000 merchants, mainly e-commerce businesses operating on Shopify. Its suite of products comprises tools for email and SMS marketing, customer reviews, and a customer data platform (CDP) that includes built-in delivery functionalities.
Established by Andrew Bialecki and Ed Hallen, Klaviyo reported revenues of US$698 million in 2023, alongside operating losses amounting to US$331 million and net losses of US$308 million. The company’s total assets stand at US$1.09 billion with shareholders’ equity of US$915 million. Principal stakeholders include CEO Andrew Bialecki (38%), Summit Partners (23%), Ed Hallen (14%), and Shopify (11%).
History
Klaviyo was launched in 2013 by Andrew Bialecki and Ed Hallen, who previously worked at Applied Predictive Technologies. The company swiftly emerged as a frontrunner in the marketing automation sector.
In August 2022, Shopify invested $100 million strategically and designated Klaviyo as its preferred email solution provider for the Shopify Plus platform, boosting Klaviyo’s presence within the e-commerce market.
Klaviyo further broadened its capabilities through acquisitions, notably purchasing software development company Napkin.io in November 2022 to enhance its product portfolio.
The firm confidentially submitted an IPO filing in April 2023 and subsequently went public in September 2023 on the New York Stock Exchange. This offering raised $576 million and valued the company at $9.2 billion, representing a pivotal point in Klaviyo’s financial growth.
In June 2023, Klaviyo collaborated with e-commerce platform Prestashop to introduce Prestashop Automation with Klaviyo, extending its reach internationally and targeting a wider segment of the e-commerce sector.
By 2024, the Klaviyo Marketing Platform had been adapted into six additional languages—French, German, Spanish, Italian, Korean, and Brazilian Portuguese—supporting its strategy for global expansion and improving accessibility for users across various regions.
Software and services
Klaviyo’s platform primarily integrates with leading e-commerce systems such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce. It also connects with numerous essential tools within users’ technology ecosystems including Zendesk, Postscript, Meta Ads, Google Ads, Square, Albato, Zapier, Aftership, Amazon Buy with Prime, Canva, Zoho, Okendo, and Salesforce. These integrations can be tailored through an API to meet specific organizational requirements.