La Capital
| Company type | Daily newspaper |
|---|---|
| Industry | Media, Publishing |
| Founded | November 15, 1867 in Rosario, Argentina |
| Founder | Ovidio Lagos |
| Headquarters | Rosario , Argentina |
| Products | Newspaper |
| Website | www |
La Capital is a daily Spanish-language newspaper operating out of Rosario, in the Santa Fe Province of Argentina. Established on November 15, 1867, it holds the distinction of being Argentina's longest-running newspaper still in publication, earning the moniker Decano de la Prensa Argentina ("Dean of the Argentine Press").
The paper was founded by Ovidio Lagos, who chose its name as a political declaration supporting Rosario’s bid to become the federal capital—a status that Congress approved on three separate occasions but was ultimately vetoed by presidential authority.
Initially launched as an afternoon publication concentrating on political discourse and classified advertisements, La Capital has consistently promoted public engagement under its guiding principle: Las columnas de La Capital pertenecen al pueblo ("The columns of La Capital belong to the people").
Throughout its history, the editorial headquarters relocated multiple times: beginning at 104 Santa Fe Street in 1868, moving to Port Street (currently Buenos Aires Street) by 1870, and finally settling in 1889 at a newly constructed facility at 763 Sarmiento Street. This location featured modern printing technology, including a French-made Marinoni press.
By 1903, the newspaper transitioned from large broadsheets to smaller-sized formats; by 1905, the daily edition expanded to 16 pages, and in 1906 it launched a fully colored 28-page illustrated supplement.
For more than one hundred years, La Capital utilized "hot type" Linotype machines that cast molten lead and antimony. The shift to "cold type" phototypesetting occurred in 1978.
In 1998, production capabilities were enhanced with the installation of a Goss Urbanite rotary press at a new facility on Santiago Street. This upgrade allowed for full-color printing along with an updated layout and format.
The newspaper provides coverage of national and international events in addition to extensive local reporting for Rosario, its metropolitan region (Greater Rosario), neighboring communities, and four provinces beyond Santa Fe, reaching an audience estimated at around two million readers.
References
- Online edition: La Capital ::: on line
- This article includes material from historical note (in Spanish).