Lamplight Analytics
| Company type | Private |
|---|---|
| Industry | Social media analytics, Software as a service (SaaS) |
| Founded | November 2014 |
| Headquarters | Hong Kong , Hong Kong |
Area served | Asia-Pacific |
Key people | Fergus Clarke (Executive), Nathan Pacey (Executive) |
| Products | Lamplight (social media analytics platform) |
Lamplight Analytics is a social media analytics firm headquartered in Hong Kong. It provides a SaaS social media platform named Lamplight, which compiles information from social media, blogs, forums, and various other digital channels.
History
Established in November 2014, Lamplight Analytics employs proprietary technology alongside machine learning and natural language processing to interpret social media data. Its platform incorporates features such as data visualization, sentiment analysis, influencer detection, and geolocation to generate practical business intelligence.
The executive team comprises Fergus Clarke, who previously served as Head of Research for Edelman Intelligence in North Asia, and Nathan Pacey, formerly Technical Architect at SAI Global and Head of IT and Risk at Arnott Capital, bringing expertise in high-frequency trading systems and data warehousing.
Business Model
Lamplight Analytics delivers a freemium SaaS offering complemented by enterprise-grade services including sophisticated reporting, data integration, influencer identification, tailored customization, and consulting solutions designed to enhance business intelligence capabilities.
Funding
In September 2015, the company raised US$1.5 million in seed capital with Vectr Ventures leading the investment round.
Awards
In 2015, Lamplight Analytics earned the Silicon Dragon Award as the leading startup representing Hong Kong within Asia. The subsequent year, it was honored with a premier Hong Kong startup accolade from the Hong Kong Venture Capital Association (HKVCA) during their annual venture capital forum.
Additionally, the firm was shortlisted among the Top 12 startups for brand marketing and advertising in the Asia-Pacific region at Campaign Asia's Innovate Awards and acknowledged as a promising startup by the Harvard Business School Association of Hong Kong (HBSAHK).
Media
Lamplight Analytics is regularly referenced by prominent media outlets such as Forbes, the South China Morning Post, VentureBeat, and The Hollywood Reporter for its expertise on trends and industries specific to Asia.
Clients
The company caters to a broad spectrum of clients spanning multiple sectors, including global corporations like KPMG, Lane Crawford, and Live Nation Entertainment, in addition to SMEs, NGOs, startups, and independent brands.