Lucas Oil
| Company type | Private |
|---|---|
| Industry | Automotive oils and lubricants |
| Founded | 1989 |
| Founder | Forrest Lucas, Charlotte Lucas |
| Headquarters | Indianapolis , United States |
Area served | Worldwide (40 countries) |
Key people | Morgan Lucas (CEO), Katie Lucas (President) |
| Products | Automotive oils, lubricants, additives |
| Website | www |
Lucas Oil Products, Inc. is a U.S.-based company specializing in the manufacture and distribution of automotive oils, lubricants, and additives, established in 1989.
History
Founded in 1989 by Forrest Lucas, a professional truck driver, alongside his wife Charlotte, Lucas Oil offers roughly 270 different lubricant formulas distributed across 40 countries. Within the United States, their products are stocked in more than 30,000 automotive parts retailers and truck stops, providing one of the broadest selections of oil-related products available on store shelves.
Initially operating from Corona, California, the company relocated its headquarters to Indianapolis, Indiana towards the end of 2022. A new global headquarters is scheduled to open at The Fashion Mall at Keystone in 2024.
Production capabilities were enhanced with the opening of a manufacturing plant in Corydon, Indiana in 2003. This was followed by the addition of a substantial 350,000-square-foot facility in 2014. Further growth occurred in June 2024 when a new 25,000-square-foot expansion was added to increase grease production at the same location.
In February 2024, Morgan Lucas took over as CEO while Katie Lucas assumed the role of President.
Products and markets
The company prioritizes creating high-performance oils that surpass those typically found on the commercial market. Their inaugural product was Heavy Duty Oil Stabilizer. Subsequent aftermarket offerings include:
- Heavy Duty Oil Stabilizer – a thick oil additive aimed at minimizing noise, heat buildup, and wear within manual transmissions and differentials
- Upper Cylinder Fuel Lubricant – formulated to enhance fuel economy for both gasoline and diesel engines
- Power Steering Stop-Leak – designed to preserve the integrity of rack and pinion steering systems
- Lucas Transmission Fix
According to industry expert David Portalatin, Lucas Oil has been responsible for almost all recent growth within the oil additives sector and is recognized as a leading brand. The company’s global reach extends to markets in Canada, Latin America, Europe, Asia, Australia, the Middle East, and Africa.
Motorsports
Lucas Oil actively participates in motorsports through ownership and sponsorship of teams, events, and series including NASCAR, INDYCAR, NHRA, IHRA, POWRi Midget Racing, Monster Jam, ASCS, WAR, and MLRA. They also manage prominent racing series such as the Lucas Oil Off Road Racing Series, Drag Boat Series, Pro Pulling League, Late Model Dirt Series, Modified Series, along with operating the Lucas Oil Speedway located in Wheatland, Missouri.
MAVTV
MAVTV is a dedicated motorsports television channel showcasing events like the Lucas Oil Chili Bowl Nationals, Pro Motocross series, FIA World Rally Championship coverage, NHRA Drag Racing competitions, Lucas Oil Drag Boat Racing events, Off Road Racing contests, Late Model Dirt races, Modified car events, Sprint Car racing as well as custom vehicle build programs. It is accessible through major cable and satellite providers including Charter Communications, DirecTV, Google Fiber, Time Warner Cable (now Spectrum), Verizon Fios alongside numerous regional carriers and streaming services such as FuboTV and Tikilive.
Lucas Oil Racing TV
Debuting on January 1st, 2016, Lucas Oil Racing TV operates as a subscription-based video-on-demand platform focused exclusively on motorsports content. It provides live race broadcasts plus an extensive archive featuring both domestic and international motorsports events with additional pre-race and post-race coverage including interviews. The service can be accessed via its website LucasOilRacing.TV as well as through applications for smartphones and tablets along with streaming devices like Roku, Amazon Fire TV, Android TV and gaming consoles including Xbox One and Xbox 360.
Lucas Oil Production Studios
Lucas Oil Production Studios generates more than 300 hours of television content each year for networks such as CBS, CBS Sports, NBC Sports, and MAVTV. Under the leadership of Dawn Patison, the studio specializes in producing grassroots motorsports programming, including the Lucas Oil Modified Series, Off Road Racing Series, the Dave Despain Show, Lucas Oil Chili Bowl Nationals, Pro Pulling League, and Late Model Series.
Team Lucas
Team Lucas serves as a marketing initiative representing Lucas-owned motorsports assets. Its collaborators include Carlyle Tools, GEICO, Toyota, General Tire, OPTIMA Batteries, Rockstar Energy Drink, K&N Filters, and the Indianapolis Colts’ Lucas Oil Stadium. Through numerous series sponsored by Lucas Oil and broadcast on MAVTV and affiliated networks, Team Lucas secures extensive fan engagement and media visibility.
Sponsorships
Lucas Oil backs a variety of events across NASCAR, H1 Unlimited, NHRA, and IndyCar. The company’s flagship property is the Lucas Oil Late Model Dirt Series, established in 2005. Since acquiring the cable channel MAVTV in 2011, Lucas Oil has developed it into a premier destination for motorsports programming.
The partnership with the Arrow McLaren team began in 2004 and has been extended through 2025.
In 2006, Lucas Oil obtained naming rights for Lucas Oil Stadium in Indianapolis through a $120 million agreement spanning two decades. Opened in 2008, this venue hosts the NFL’s Indianapolis Colts along with major sporting events such as NCAA Men's Basketball Final Fours, Super Bowl XLVI, Big Ten Football Championship Games, Drum Corps International World Championships, and future NCAA Men's Final Fours scheduled for 2026 and 2029.
The company launched the short course off-road racing competition Lucas Oil Off Road Racing Series in 2009 and renewed its AMA Motocross title sponsorship in 2012. Since 2011, Lucas Oil has been a principal sponsor of the Professional Bull Riders organization.
Forrest Lucas acquired the residence of Conseco co-founder Stephen Hilbert to serve as a corporate retreat for both staff and clients.
The monster truck known as the Lucas Oil Crusader made its debut in Houston in 2011 with Linsey Weenk as its original driver. Following his retirement in 2020, Cynthia Gauthier took over driving duties with the successor vehicle named the Lucas Stabilizer.
In June 2022, Lucas Oil briefly sponsored Wrexham A.F.C. but ended the partnership after two weeks.
January 2024 marked Lucas Oil’s entry into international motorsports sponsorship when it became the title sponsor of French Formula Two team DAMS—its first venture outside North America.
On July 9, 2025, Lucas Oil secured a multi-year agreement to become the primary jersey patch sponsor for the Indiana Pacers, succeeding Fishers-based startup Spokenote.
Lucas Oil Rail Line
The Lucas Oil Rail Line, previously called the Louisville New Albany & Corydon Railroad, was incorporated into operations at the Corydon plant in 2006. This rail line facilitates logistics for the main manufacturing site as well as several significant local businesses.
Lucas Cattle Company
Established in 2000 in Cross Timbers, Missouri, Lucas Cattle Company manages a herd exceeding 2,000 free-range Simmental cattle sustained on a diet of fescue. The operation employs rigorous culling practices emphasizing characteristics such as structural integrity, longevity, reproductive efficiency, and udder health.
Protect the Harvest
Forrest Lucas played a key role in founding Protect the Harvest, a nonprofit organization that challenges what it describes as the "extreme animal rights movement," with particular focus on opposing the Humane Society of the United States. By 2012, Lucas had contributed in excess of $600,000 to support the group's efforts. The mission of Protect the Harvest is to inform the public about animal agriculture and to resist legislative or commercial restrictions on specific farming methods.
Robert Patison, serving as general counsel for Lucas Oil Products, highlighted that the company backs a diverse array of organizations dedicated to assisting veterans, women, minorities, and other underserved communities throughout the United States, underscoring fairness and equality as fundamental principles upheld by the company.
See also
- Lucas Oil Stadium
- Lucas Oil Raceway
- Lucas Oil Late Model Dirt Series
- Lucas Oil Slick Mist 200
- Lucas Oil Indiana Governor's Cup