MTR In-Train TV
| Company type | Service |
|---|---|
| Industry | Media, Transportation |
| Predecessor | Newsline Express |
| Founded | July 2005 |
| Headquarters | Hong Kong |
Area served | Hong Kong |
| Products | Cable TV content (news and infotainment) |
MTR In-Train TV () provides Cable TV content, including news and infotainment, through LCD displays installed inside Hong Kong's MTR trains.
Advertising costs are set at HK$20,000 for a 10-second slot, reaching an audience exceeding one million passengers daily.
History
The service was first introduced in July 2005 by the Kowloon-Canton Railway Corporation under the name Newsline Express (). Initially, it was available on all carriages of the East Rail line, West Rail line, and Ma On Shan line. On the East Rail line, Metro Cammell trains were equipped with larger 22-inch LCD screens, whereas SP1900 trains featured 15-inch displays, which were subsequently upgraded during refurbishments from 2015 to 2018.
With the launch of C-Stock trains in December 2011, the service expanded to the Kwun Tong line, outfitted with 22-inch LCD panels. The South Island line adopted the system in December 2016, which also marked the transition to the "In-Train TV" brand. Future train models such as the R-Train, TML C-Train, and Q-Train are planned to integrate this service as well.
Some passengers have expressed concerns regarding the volume levels of the broadcasts, noting that audio can be heard even within designated quiet compartments.
Quiet zones
To accommodate passenger comfort, designated quiet zones disable all TV audio except for official train announcements. These areas include:
- East Rail line MTR Hyundai Rotem EMU: southbound on the 1st, part of the 6th, and 9th carriages; northbound on the 2nd, part of the 4th, and 9th carriages;
- Kwun Tong line, Tsuen Wan line, Tseung Kwan O line, and Island line Q-Trains; Kwun Tong line C-Stock EMUs; and Tuen Ma line trains: specifically the 1st and 8th carriages.