Magellan Data and Mapping Strategies
| Company type | Private |
|---|---|
| Industry | Public opinion research |
| Founded | November 2006 |
| Headquarters | Broomfield , United States |
Area served | United States |
| Products | Community and resident surveys, voter opinion polls, public policy research |
Magellan Data and Mapping Strategies, currently operating as Magellan Strategies, is a public opinion research company headquartered in Broomfield, Colorado. Established in November 2006, the firm primarily serves government agencies, school districts, special districts such as fire, recreation, library, and metro entities, along with organizations focused on public policy. Magellan’s expertise lies in conducting community and resident surveys, voter opinion polls on ballot initiatives, and research related to public policy.
Magellan Strategies maintains associate memberships with several Colorado-based organizations including the Colorado Association of School Boards, Colorado Association of School Executives, Colorado Rural Schools Alliance, and the Colorado School Finance Project. Additionally, it holds membership in the International City/County Management Association, Colorado City & County Management Association, Colorado Counties, Inc., and the Special District Association of Colorado.
The company has a historical association with Republican candidates and conservative groups.
Survey weighting methodology
To engage participants, Magellan Strategies utilizes a national registry of registered voters combined with MMS text message invitations. Their weighting process incorporates voting history to establish demographic benchmarks such as gender, age group, party affiliation, and racial composition. This methodology has demonstrated accuracy in predicting levels of support and opposition for ballot measures during elections.
2017 references
- A Vail Daily article on workforce housing support cited Magellan Strategies.
- The firm was mentioned by Colorado Independent concerning Colorado’s opposition to Donald Trump.
2016 election cycle
- Staff from Magellan Strategies appeared on FOX 31 Denver discussing Colorado’s electoral landscape in 2016.
- Their analysis of millennial voters in Colorado was referenced by the Colorado Springs Gazette.
- Surveys conducted by the firm were cited in Colorado Independent about Amendment 71.
- Early voting data featured in U.S. News & World Report coverage focusing on millennial turnout trends.
- Interviews with staff were broadcast on Colorado Public Radio addressing mail ballot return rates.
- Mail-in ballot return statistics were referenced by the Los Angeles Times regarding early voting behavior.
- Survey findings on Amendment 69 (ColoradoCare) were mentioned in The Wall Street Journal.
- Analysts from Magellan provided commentary for The New York Times on state legislative contests.
- The firm’s data was quoted by Summit Daily concerning trends in voter registration and participation.
- A survey was referenced by Denver 9News during a Congressional debate about supporters of Donald Trump.
- Polling results appeared in Denver Post coverage of Senate candidate Darryl Glenn.
- Staff commentary was included in Denver Post articles analyzing GOP reactions following Trump’s remarks about women.
- The firm was featured on PBS NewsHour with Gwen Ifill discussing the presidential election.
- Survey outcomes were cited by the Denver Post regarding Amendments 70 (minimum wage) and Proposition 107 (presidential primary).
- Magellan staff were interviewed by Denver ABC affiliate concerning the significance of Colorado’s caucus system.
- The company was quoted in Politico on Pennsylvania’s presidential election prospects.
- Interviews conducted by Colorado Public Radio explored growth in Libertarian and Green Party registrations.
- Surveys were referenced by Townhall.com and Pueblo/Colorado Springs NBC affiliate KOAA.
- Data from Magellan appeared in the Colorado Business Journal covering Amendment 69 and other statewide ballot questions.
2015 Colorado legislative session
Personnel from Magellan Strategies provided testimony to the Colorado Senate Transportation Committee, presenting data on voter attitudes toward a $3.5 billion bond proposal aimed at addressing the state's transportation funding requirements.
2012 election cycle
A November 2011 survey conducted by Magellan for the New Hampshire Journal indicated that Newt Gingrich was nearly level with Mitt Romney in New Hampshire's presidential primary, with Romney at 29% and Gingrich close behind at 27%. This contrasted sharply with a Bloomberg News poll from the prior week, which showed Romney leading Gingrich by 40% to 11%. The New York Times interpreted this change as a warning sign for Romney’s campaign in that state.
2011 election cycle
The Denver Post political editor acknowledged Magellan Strategies for their precise prediction of the special election results in New York's 9th congressional district, held to fill the seat vacated by Anthony Weiner.
2010 election cycle
Magellan faced scrutiny after inaccurately projecting Tom Tancredo’s win in the 2010 Colorado governor’s race. Tancredo was defeated decisively by Democrat John Hickenlooper, who secured 51% compared to Tancredo’s 36%. Curtis Hubbard, editorial page editor of the Denver Post, labeled Magellan’s poll as the "Agony of Defeat," deeming it the poorest forecast of that contest.