MaritzCX
| Company type | Subsidiary |
|---|---|
| Industry | Customer experience, Market research |
| Predecessor | Allegiance, Inc |
| Founded | January 2015 |
| Fate | Acquired by InMoment in February 2020; merged and rebranded as InMoment |
| Headquarters | Lehi, Utah , United States |
Area served | United States, Canada, United Kingdom, Germany, Australia |
Number of employees | 900+ (2015) |
| Parent | Maritz Holdings LLC (until acquisition by InMoment) |
MaritzCX was a United States-based firm specializing in customer experience and market research, focusing on the analysis of consumer data in real time. The company provided a range of solutions including consulting for strategy and design, mystery shopping services, data modeling and analysis, program oversight, as well as data gathering and verification. Its client base spanned multiple industries such as automotive, B2B, consumer technology, financial services, government sectors, retail, travel, and hospitality.
In February 2020, the Utah-headquartered customer feedback management company InMoment acquired MaritzCX. Operating under Maritz Holdings LLC as a subsidiary, MaritzCX maintained offices not only in its main location of Lehi, Utah but also throughout the United States, Canada, the United Kingdom, Germany, and Australia.
History
MaritzCX was formed in January 2015 following Maritz Holdings' acquisition of Allegiance, Inc in November 2014. The merger combined Allegiance’s customer experience software with Maritz’s research and consulting capabilities, resulting in a company that launched with a workforce exceeding 900 employees and generated close to $200 million in revenue during its inaugural year.
In June 2017, MaritzCX entered into a partnership with Protiviti Inc., a firm specializing in fintech and consulting services.
By February 2020, MaritzCX merged into InMoment, adopting the InMoment name post-merger. This consolidation was backed by private equity firm Madison Dearborn Partners, which had been an investor in InMoment since May 2019.
The year 2021 saw InMoment enhance its analytics portfolio through the acquisition of Lexalytics, a company focused on natural language processing technologies.