MarketCast
| Company type | Portfolio company |
|---|---|
| Industry | Market research, Data analytics |
| Founded | 1987 |
| Founder | Joseph Helfgot |
| Headquarters | Los Angeles , United States |
Area served | United States, United Kingdom, India |
| Products | Research and data science solutions |
| Owner | Kohlberg & Company |
MarketCast is a United States-based enterprise that focuses on fandom, market research, and data analytics. Established in 1987 and headquartered in Los Angeles, it operates as a portfolio company under Kohlberg & Company. MarketCast delivers research and data science solutions to a diverse clientele, including Hollywood studios, streaming media services, video game developers, lifestyle brands, and sports leagues. The company maintains offices in locations such as Los Angeles, New York City, Boston, London, Pune, and Reading.
Widely acknowledged as a top provider of iterative testing and benchmarking, MarketCast plays a vital role in shaping international marketing initiatives.
History
Joseph Helfgot founded MarketCast, initially offering positioning analyses for Orion Pictures on projects like Dances with Wolves and The Silence of the Lambs. The company was acquired by Reed Business Information in 2000 before being sold to Shamrock Holdings in 2012. In 2016, Kohlberg & Co. acquired MarketCast from RLJ Equity Partners along with State Street Global Advisors.
MarketCast grew its service portfolio through a series of targeted acquisitions: Insight Strategy Group in 2015; Fizziology, a data analytics firm, in 2017; Turnkey Intelligence, specializing in sports research, in 2018; and Deductive, a data science provider, in 2020. These strategic additions broadened MarketCast’s consumer insights capabilities across various sectors. In March 2022, the company enhanced its advertising measurement proficiency by acquiring Phoenix Marketing International, a research and analytics organization based in New York.