Medium Rare (production company)
| Company type | Private |
|---|---|
| Industry | Event production, Digital collectibles |
| Founded | 2018 |
| Founder | Adam Richman, Joe Silberzweig |
| Headquarters | United States |
Area served | United States |
Key people | Adam Richman, Joe Silberzweig |
| Products | Live events, digital collectibles, NFTs |
Medium Rare is a U.S.-based company focused on producing and organizing events. It excels in co-creating live experiences and broadcasts alongside celebrities such as Shaquille O'Neal, Rob Gronkowski, Travis Kelce, Dave Portnoy, Guy Fieri, and Daymond John. The firm has earned acclaim for pioneering events like Shaq's Fun House and for its involvement in digital collectibles, including the first-ever NFT launched by a professional athlete, Rob Gronkowski. Through its strategic alliances and celebrity partnerships, Medium Rare has established itself as a frontrunner in the dynamic sectors of event production and digital interaction.
History
Founded in 2018 by Adam Richman and Joe Silberzweig, Medium Rare's founders brought experience from prominent event and music festival organizations such as SFX, Insomniac, Live Nation, ID&T, and Tomorrowland.
That same year, Medium Rare joined forces with Shaquille O’Neal to develop Shaq's Fun House, an event featuring carnival attractions, circus acts, and O’Neal performing as a celebrity DJ alongside artists including Steve Aoki and Diplo. Medium Rare has been responsible for producing every installment of this event since its launch.
In 2019, the company collaborated with Rob Gronkowski to introduce Gronk Beach during the Super Bowl festivities in Miami. Following this, Medium Rare took on management roles for DJ Diesel (Shaquille O’Neal's DJ persona) and DJ Carnage, who was later rebranded as GORDO.
The year 2020 saw Medium Rare produce the first Black Entrepreneurs Day in collaboration with Daymond John. This annual celebration highlights influential black entrepreneurs and celebrities such as Kevin Hart and Venus Williams.
In March 2021, Medium Rare partnered with Gronkowski to release digital trading cards capturing his Super Bowl moments as NFTs—the first professional athlete-created NFTs—which generated close to $2 million in revenue. Later that year, the company assisted the Golden State Warriors in launching the inaugural NFT collection by a professional sports franchise.
In 2023, Medium Rare teamed up with Guy Fieri to create Guy’s Flavortown Tailgate, recognized as the largest Super Bowl tailgate event attracting over 20,000 participants. During Super Bowl weekend in Phoenix, Medium Rare produced four significant events—including Shaq's Fun House and Gronk Beach—that collectively drew more than 30,000 attendees and secured upwards of $10 million in sponsorship income. These events were also staged again for Super Bowl 2024 in Las Vegas.
On April 28, 2023, Medium Rare introduced Kelce Jam through a partnership with Travis Kelce. The inaugural show at Kansas City's Azura Amphitheater featured performances by Machine Gun Kelly and Rick Ross before an audience exceeding 20,000. The follow-up Kelce Jam event in May 2024 showcased headliners Lil Wayne, Diplo, and 2 Chainz.
Medium Rare launched the One Bite Pizza Festival on September 23, 2023, alongside Dave Portnoy in New York City. The festival highlighted more than 30 renowned pizzerias such as Frank Pepe Pizzeria Napoletana and Lucali. Both sessions of the festival’s 2024 edition sold out completely.
In 2024, Medium Rare collaborated with B.J. Novak’s "Chain" concept to debut ChainFEST in New York City and Los Angeles—promoted as the world’s premier and largest gourmet chain food festival.
Productions
| Year | Title | Description |
|---|---|---|
| 2018–2024 | Shaq's Fun House | A yearly festival produced in collaboration with Shaquille O'Neal |
| 2020–2024 | Gronk Beach | An annual event hosted alongside Rob Gronkowski, taking place during Super Bowl weekend and the NFL Draft |
| 2020–2024 | Black Entrepreneurs Day | A live-streamed event promoting diversity and inclusion, developed with Daymond John |
| 2023–2024 | Kelce Jam | An annual festival held in Kansas City in partnership with Travis Kelce |
| 2023–2025 | Dave Portnoy's One Bite Pizza Festival | A prominent pizza festival created together with Dave Portnoy and Barstool Sports |
| 2023–2024 | Guy Fieri's Flavortown Tailgate | Yearly festival organized in collaboration with Guy Fieri |
| 2023–2024 | Sports Illustrated The Party | An annual Super Bowl weekend event produced with Sports Illustrated |
| 2024 | ChainFEST | The world's inaugural and largest gourmet chain food festival |
| 2020–2021 | Sports Illustrated Awards | An awards ceremony honoring accomplishments in sports |
| 2020 | Shaq's Fun House vs. Gronk Beach | A livestream event featuring performers such as Snoop Dogg, DaBaby, and Diplo |
| 2021 | Guy's Restaurant Reboot | Livestream event showcasing chefs like José Andrés and Marcus Samuelsson alongside celebrities including Rob Gronkowski |