Monarch Beverage Company
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | 1965 |
| Founder | Frank Armstrong |
| Headquarters | Atlanta, Georgia , United States |
Key people | Jacques Bombal (CEO) |
| Products | Soft drinks, root beer, energy drinks |
| Website | monarchbeverages |
Monarch Beverage Company Inc is a global beverage company headquartered in Atlanta, Georgia, with Jacques Bombal serving as its CEO. Established in 1965 by Frank Armstrong, Monarch initially concentrated on acquiring regional soft drink brands that had strong local followings. In 1986, the company expanded by purchasing the Dad's Root Beer brand from Chicago-based IC Industries, which at that time was the second largest root beer brand, distributing 12 million cases through Coca-Cola's bottling network. Later, in 2007, The Dad's Root Beer Company, LLC from Jasper, Indiana obtained Dad's Root Beer along with the U.S. rights to Bubble Up, Dr. Wells, and Sun Crest from Monarch.
Today, Monarch Beverage Company derives 90% of its income from markets outside the United States, capitalizing on brands such as Kickapoo Joy Juice and maintaining international ownership of Bubble Up and Sun Crest.
Brands
- Acute Fruit
- American Cola
- Bubble Up (International rights only)
- COMOTION
- Kickapoo Joy Juice
- Mason's Root Beer
- Nesbitt's (International rights only)
- NTrinsic
- Planet Cola (and additional flavors)
- Rush Energy Drink
- Reaktor Energy
- Sensa
- Sun Crest (International rights only)
Former brands
- All Sport (2001–2007)
- Bubble Up (1978–2007)
- Chocolate Soldier (1966–1988)
- Dad's Root Beer (1986–2007)
- Dr. Wells (1987–2007)
- Frostie Root Beer (1980–2000)
- Grapette (and Orangette) (1977–2000) (never marketed)
- Kist (1966–1997)
- Moxie (1966–2007)
- Nesbitt's (1975–1999)
- NuGrape (1968–1999)
- Quench
- Sun Crest (1968–2007)