Naturally Fresh, Inc.
| Company type | Private (formerly) |
|---|---|
| Industry | Food manufacturing |
| Predecessor | Eastern Foods |
| Founded | 1966 |
| Founder | Robert H. Brooks |
| Fate | Acquired by TreeHouse Foods in 2012 |
| Successor | TreeHouse Foods |
| Headquarters | Atlanta , United States |
Area served | United States |
Key people | Coby G. Brooks (former President and CEO) |
| Products | Dressings, sauces, marinades, dips, oils, vinegar |
| Owner | TreeHouse Foods (since 2012) |
| Parent | TreeHouse Foods |
| Website | naturallyfresh |
Naturally Fresh, Inc. specializes in the production of dressings, sauces, marinades, dips, oils, and vinegar. Serving a range of restaurants and institutions such as Hooters, the company ranks among the top American manufacturers of salad dressings and sauces.
History
The company was established in 1966 under the name Eastern Foods by Robert H. Brooks, who also founded Hooters of America. Initially, the business focused on supplying non-dairy creamer to airlines. The Naturally Fresh brand was introduced in 1980, and the company officially changed its name to Naturally Fresh in 2002.
In 2003, Robert Brooks stepped down and named his son Coby G. Brooks as President and CEO. Following Robert's passing in 2006, Coby acquired majority ownership of both Hooters and Naturally Fresh but became involved in a legal dispute with his father's widow regarding inheritance matters. This situation prompted Coby to pursue external investment.
Naturally Fresh was purchased by TreeHouse Foods in 2012.
In popular culture
On February 14, 2010, Coby appeared on CBS's reality series Undercover Boss. During his fifth day at the Naturally Fresh facility in Atlanta, an employee openly commented that the company's performance had declined since the founder's death.
External links
- Short description with empty Wikidata description
- Manufacturing companies established in 1966
- Food manufacturers of the United States
- Brand name condiments
- Food and drink companies based in Atlanta
- Manufacturing companies based in Atlanta
- 1966 establishments in Georgia (U.S. state)
- American companies established in 1966
- Food and drink companies established in 1966