Muslim Casting
| Company type | Private |
|---|---|
| Industry | Casting, Consulting |
| Founded | January 2021 |
| Founder | Serena Rasoul |
| Headquarters | United States |
| Products | DEI advisory services, casting consulting |
Muslim Casting is a U.S.-based casting and consulting firm dedicated to enhancing the visibility and representation of Muslim individuals in the entertainment industry. Established by Serena Rasoul in January 2021, the organization offers DEI advisory services to productions, aiming to foster authentic and respectful depictions of Muslims. The company has been featured in prominent media such as Variety, NPR, Backstage, The Washington Post, and NBC News.
In March 2022, Muslim Casting collaborated with the Geena Davis Institute on Gender in Media, Pillars Fund, and Muslim Girl to introduce an on-screen evaluation tool for Muslim women, modeled after the Bechdel test. This initiative provides criteria for representing Muslim women through diverse and intersectional lenses that challenge reductive Western stereotypes. It underscores the importance of showcasing their multifaceted identities, including variations in ethnicity, ability, and sexual orientation. Additionally, the test highlights portraying Muslim women experiencing joy, a depiction often regarded as an act of defiance within marginalized groups.