Nine Digital
| Company type | Subsidiary |
|---|---|
| Industry | Digital media |
| Predecessor | Ninemsn, Mi9 |
| Founded | 1997 |
| Founder | Microsoft and PBL (partnership) |
| Headquarters | Australia |
Area served | Australia |
| Parent | Nine Entertainment Co. |
Nine Digital Pty Ltd (previously known as Mi9) operates as an Australian digital media enterprise and is a subsidiary of Nine Entertainment Co.
History
Ninemsn originated in 1997 through a partnership between Microsoft and PBL, acting as the primary online portal for both the Nine Network and MSN within Australia.
In 2013, Ninemsn underwent a rebranding to become Mi9. Later that same year, Microsoft divested its 50% ownership to Nine Entertainment, which then rebranded the entity as Nine Digital.
9Honey
Initially launched in April 2015 as a fashion-focused platform, the women's network 9Honey broadened its scope in 2016 by uniting multiple online brands under one banner, with the original fashion segment renamed 9Style.
- 9Honey | Binge: specializes in television, streaming content, and literature, featuring book critiques through Booktopia alongside podcasts such as Honey Mums and What the F is for Dinner.
- 9Honey | Celebrity: delivers news on entertainment and celebrities.
- 9Honey | Coach: provides health-related and motivational material.
- 9Honey | Homes: concentrates on interior decorating and home aesthetics.
- 9Honey | Kitchen: offers culinary content including recipes.
- 9Honey | Mums: shares parenting advice tailored for mothers.
- 9Honey | Style: focuses on beauty and fashion, evolving from the original 9Honey brand.
- 9Honey | Travel: presents travel experiences and suggestions.
- 9Honey | You: centers on female empowerment and inspiration to assist women in reaching their ambitions.
9Now
Launched in 2016, 9Now replaced the former catch-up platform 9Jumpin, enhancing Nine Entertainment’s digital streaming capabilities.
9Saver
9Saver operates as an online savings platform through a collaboration with RevTech Media.
Future Women
Designed to engage professional women, Future Women offers events, workshops, an online community, and journalistic content, aligning with Nine’s strategy to connect with this audience segment.
Nine.com.au
Previously a joint venture with Microsoft under the Ninemsn brand, the website was rebranded as nine.com.au in 2016 and now serves as Nine Entertainment’s chief digital news outlet.
Pedestrian Group
The Sydney-based digital news and entertainment platform aimed at younger audiences, Pedestrian, is part of the Pedestrian Group fully owned by Nine Entertainment. As of March 2022, Pedestrian Group encompasses Australian brands including Vice Media (Australia), Business Insider Australia, Gizmodo Australia, Refinery29, Lifehacker Australia, Kotaku, Pedestrian JOBS, and Openair Cinemas.
Stan
Established in 2015, Stan is Nine Entertainment’s subscription video-on-demand service competing within the Australian OTT market.
CarAdvice
Australia’s largest independent automotive content publisher, CarAdvice, along with its sister publication BoatAdvice, was discontinued by Nine in 2021 to concentrate efforts on the Drive brand.
Find a Babysitter
Founded in 2005 by Delia Timms and Jeff Bonnes, Find a Babysitter was Australia's biggest online babysitting service before being acquired by Nine Entertainment. It was later sold back to its original founders in 2021.
RSVP
RSVP represents a digital matchmaking platform that was purchased by John Fairfax Media in 2005 for A$38.9 million. In 2014, it combined operations with Oasis Active, appointing co-founders David Heysen and Daniel Haigh to oversee the unified company. By 2021, ownership of RSVP transferred from Nine Entertainment back to Heysen and Haigh, who remain responsible for its ongoing management.