9Now
| File:9Now logo.svg Logo used since August 2017 | |
| Company type | Streaming service |
|---|---|
| Industry | Video on demand, Internet television |
| Founded | January 27, 2016 |
| Headquarters | Australia |
Area served | Australia |
| Owner | Nine Entertainment Co. |
| Website | 9now |
9Now serves as the Nine Network's Australian platform for live streaming, video on demand, and catch-up TV. Introduced on 27 January 2016, it succeeded the former service known as 9Jumpin. The platform offers live broadcasts of Channel 9, 9Gem, 9Go!, 9Life, and 9Rush, in addition to real-time news coverage via nine.com.au.
In 2016, 9Now became the subject of legal proceedings initiated by Nine’s then regional partner, WIN Television, which played a role in subsequent affiliation shifts between Nine and rival Network 10.
By January 2019, Nine announced that the platform had surpassed 7 million registered users.
2010–2013: FIXPlay
On 12 April 2010, under its digital entertainment brand TheFIX, the Ninemsn Company introduced FIXPlay, a catch-up TV and video on demand service for the Nine Network. This offering included locally produced shows from Nine and GO!, alongside archived content from both domestic and international distributors. FIXPlay was the second commercial network catch-up service in Australia, following PLUS7 from Yahoo7 and the Seven Network.
2012–2013: Jump-in
Nine launched Jump-in on 26 July 2012 as a trial social TV application for iPhone and iPad during the 2012 Summer Olympics. The app delivered broadcast schedules, reminders, event outcomes, news updates, medal counts, and video highlights. After its Olympic trial success, Jump-in officially launched commercially on 4 February 2013 as an interactive television app featuring behind-the-scenes content, live voting capabilities, on-screen viewer comments, and competitions.
2013–2016: 9Jumpin
On 8 November 2013, FIXPlay was consolidated into Jump-in, which was subsequently rebranded as 9Jumpin in May 2014. This platform combined catch-up TV with interactive social media elements. Interactive TV features were migrated to a new website while catch-up content became accessible via mobile devices. The 9Jumpin website ceased operations on 28 January 2016, coinciding with the discreet rollout of 9Now.
2016–present: 9Now
In October 2015, Nine announced that 9Now would replace 9Jumpin as a dedicated live streaming and on-demand catch-up service for Channel 9 and its multichannels (9Gem, 9Go!, and 9Life). Pete Wiltshire, chief revenue officer at Nine Entertainment Co., highlighted that unlike its predecessor, which was not built for streaming purposes, this new platform would focus on these capabilities. Launching on 27 January 2016 with live streaming for Channel 9 (with multichannel streams added later), access to content required user registration—setting it apart from competitors like 7plus and ABC iview. The multichannel live streams became available on 17 May 2016.
Shortly after its debut, WIN Television initiated legal action against Nine Entertainment Co., accusing it of violating their program supply agreement by streaming content within WIN’s exclusive territories. In April 2016, the NSW Supreme Court dismissed the lawsuit, determining that internet live streaming did not fall under the agreement’s broadcast definition. Following this ruling, Nine terminated its affiliation with WIN after June 2016 and formed a new regional partnership with Southern Cross Austereo; WIN subsequently aligned with Network 10.
On 4 August 2017, after reaching four million registered users, 9Now refreshed its logo to strengthen its branding association with the Nine Network. Support for the service on PlayStation 4 ended on 30 June 2022.
At Nine Entertainment's September 2022 upfront event, plans were revealed to upgrade 9Now by introducing Full HD channel streams, Free ad-supported streaming television (FAST) channels, and a redesigned homepage offering direct access to live broadcasts. On 6 December 2022, a "Start Over" function was launched to enable viewers to restart programs from their beginning; this feature was initially scheduled for release in October. The updated homepage was rolled out in August 2023. Additionally, on 25 October 2023, Pedestrian TV debuted dedicated FAST channels within the 9Now platform.
Content and programming
9Now provides on-demand streaming for almost all television shows aired on the Nine Network channels, including Channel 9, 9Gem, 9Go!, 9Life, and 9Rush.
The content is categorised by genre as follows:
- Comedy
- Documentary
- Drama
- Entertainment
- Family
- Kids
- Lifestyle
- News & Current Affairs
- Podcast
- Reality
- Sci-Fi & Fantasy
- Special Events
- Special Interest
- Sport
- True Crime
Live Sports
- Australian Swimming Championships (2023–present)
- Women's National Basketball League (2022–present)
Availability
The entire range of Nine Network channels, including primary and secondary channels, is available for streaming on 9Now.
As of April 2024, the platform also features exclusive online-only 24/7 channels such as:
- BBC TopGear
- BBC COMEDY
- BBC FOOD
- BBC EARTH
- BBC ANTIQUES ROADSHOW
- BBC HOME & GARDEN
- 9Crime
- LMN
- Seinfeld
- 60 Minutes Australia
- The Block
- Married at First Sight
- Dance Moms
- Pedestrian TV
- H2