Nutrabolt
| Company type | Private |
|---|---|
| Industry | Health and wellness, Sports nutrition, Dietary supplements, Energy drinks |
| Founded | 2002 |
| Headquarters | Bee Cave , United States |
Area served | Global |
| Products | C4 Energy, Cellucor, XTEND |
| Owner | Woodbolt Distribution, LLC (officially registered as) |
Nutrabolt (officially registered as Woodbolt Distribution, LLC, doing business as Nutrabolt) is a U.S.-based company specializing in active health and wellness products. It is widely recognized for its C4 Energy line of beverages as well as the Cellucor and XTEND brands within the sports nutrition sector. Located near Austin, Texas, the company focuses on dietary supplements and energy drink markets.
History
Established in 2002 with the introduction of Cellucor sports nutrition offerings, Nutrabolt broadened its range by acquiring Scivation, a North Carolina company, in April 2017. This acquisition incorporated the XTEND branched-chain amino acid (BCAA) product line into its portfolio.
In December 2022, Nutrabolt formed a strategic alliance with Keurig Dr Pepper (KDP), which provided KDP with sales and distribution rights for C4 Energy across most of its direct-store-delivery regions. This partnership also involved an equity investment, with reports estimating KDP’s purchase at approximately US$863 million for nearly a 30% ownership stake.
By January 2024, Nutrabolt spearheaded a minority funding round in Bloom Nutrition, securing close to a 20% share and becoming its largest investor. This move expanded Nutrabolt’s active health and wellness offerings to include greens and superfoods.
Brands and products
The company's product lineup features C4 Energy ready-to-drink beverages, Cellucor pre-workout supplements and other sports nutrition items, along with XTEND’s BCAA formulas. Certain products from C4 and Cellucor are included in the NSF Certified for Sport registry under the name Woodbolt Distribution LLC dba Nutrabolt.
Operations
Nutrabolt’s headquarters are situated near Austin, Texas. In December 2022, it commenced construction on a new 75,000 square-foot facility located at 332 Grace Lane in Bee Cave, west of Austin. The company identifies itself as a “global active health and wellness” enterprise and highlights its focus on people, customers, community engagement, and environmental responsibility within its ESG disclosures.
Partnerships
Beyond distributing C4 Energy through Keurig Dr Pepper, Nutrabolt has secured several long-term marketing and sports collaborations aimed at enhancing brand visibility, especially for products under the C4 banner.