O'Tacos
| Company type | Franchise |
|---|---|
| Industry | Fast food |
| Founded | 2010 |
| Founder | Patrick Pelonero, Sliman Traoré, Samba Traoré, Sauroutou Diarra |
| Headquarters | Montrouge , France |
Area served | France, Belgium, Brunei, Germany, Denmark, Netherlands, Luxembourg, Spain, Portugal, Algeria, Morocco |
| Products | French tacos (grilled flour tortilla with French fries, meat, and cheese), Gigatacos |
| Website | www |
O'Tacos () is a French fast food franchise established in 2010, with its main office located in Montrouge, near Paris. As of 2023, the chain operates 326 outlets across France and has expanded internationally to countries including Belgium, Brunei, Germany, Denmark, the Netherlands, Luxembourg, Spain, Portugal, Algeria, and Morocco. The brand is known for its specialty, the "French tacos", a fast food item consisting of a grilled flour tortilla wrap stuffed with French fries, meat, and cheese.
History
The origins of O'Tacos trace back to 2007 when Patrick Pelonero, Sliman Traoré, Samba Traoré, and Sauroutou Diarra opened their initial "French tacos" eatery in Grenoble, situated in the Rhône-Alpes region where this dish was first created. The official O'Tacos brand debuted in 2010 with its first outlet launched in Bordeaux. The company embraced a franchise system in 2014, which fueled rapid growth marked by the opening of 25 franchised locations that year, beginning with a branch in Ivry-sur-Seine.
International expansion
O'Tacos inaugurated its first overseas establishment in Marrakesh, Morocco. Following this, it entered the Belgian market by opening a store in Brussels aimed primarily at students and later broadened its presence to other Belgian cities such as Ghent, Antwerp, Leuven, and Charleroi. In January 2017, the chain ventured into North America with a Brooklyn location in New York City; subsequently, it extended into Canada by opening a Montreal branch in March 2025. The Brooklyn site has since ceased operations.
Products
The core offering at O'Tacos centers on "French tacos," a Rhône-Alpes-origin fast food dish featuring a grilled flour tortilla enclosing French fries alongside meat and cheese. Customers can customize their orders by choosing from various meats, sauces, extra ingredients, and sizes ranging from M to XXL. Among their notable items is the "Gigatacos," which exceeds 2 kilograms (approximately 4.4 pounds) in weight. To accommodate Muslim patrons, the chain utilizes halal-certified meats.
Valenciennes restaurant
The launch of an O'Tacos franchise in Valenciennes on September 12, 2017—an event attended by rapper Gradur—resulted in confrontations between police and local youths. The outlet was temporarily closed for one week due to administrative complications. Later that year, in December 2017, an electrical malfunction nearly sparked a fire, causing several weeks of closure. After discussions with municipal authorities, the restaurant reopened and received favorable feedback on social media. In March 2018, another temporary shutdown occurred following a fryer fire incident.
Pigalle restaurant strike
On February 9, 2018, twenty-four employees at the Pigalle O'Tacos initiated a strike alleging issues such as unpaid wages, forged pay slips, denied leave entitlements, and claims of sexual harassment. The company responded by conducting an internal inquiry and suspending the manager's authorization.
Qwartz restaurant incident
An incident on July 1, 2018 at an O'Tacos franchise located within the Qwartz shopping center in Villeneuve-la-Garenne involved a failure of an expansion joint that caused floor tiles to lift. This event incited panic among customers who mistakenly believed it was related to a terrorist threat as circulated on social media.