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Online Ceramics

From Alfawiki
Adapted from the English Wikipedia article Online Ceramics, available under CC BY-SA 4.0Updated 9 August 202511 sources


Online Ceramics
IndustryFashion; Streetwear
Founded2016
HeadquartersLos Angeles,
USA
WebsiteTemplate:Official

Online Ceramics is a Los Angeles-based clothing brand established in 2016 by Alix Ross and Elijah Funk. Many of their apparel pieces are hand-crafted using tie-dye techniques and prominently display imagery and slogans linked to the band the Grateful Dead. The company operates out of 1500 S. Central Avenue.

The founders originally connected in their native state of Ohio before relocating to Los Angeles to launch their venture. Ross has shared that during his time at the Columbus College of Art & Design, he frequently used LSD, a theme often referenced or depicted in Online Ceramics’ designs. Their merchandise is distributed worldwide through various streetwear retailers such as Union in Los Angeles, Dover Street Market locations in London, New York City, and Los Angeles, as well as GR8 in Tokyo, alongside direct online sales.

Coverage and promotion

File:Grateful Dead (9139238416).jpg
Iconography related to the Grateful Dead—including tie-dye patterns, skeletons, and floral motifs—commonly appears in Online Ceramics’ designs.

In a 2018 feature by The New Yorker, the brand’s limited-run shirts and hoodies were highlighted for gaining significant attention within the streetwear scene, with the publication noting that "the frequent sell-outs enhance their appeal among fashion enthusiasts eager to set themselves apart."

The men's fashion magazine GQ conducted an interview with Ross and Funk in 2017, describing their artwork as "large-scale and detailed, incorporating unique characters such as goblins and jesters along with psychedelic symbolism and expressions evoking a cosmic awareness."

A substantial portion of Online Ceramics’ marketing efforts takes place on its official Instagram account, which had amassed 200,000 followers by October 2021.

Partnerships

Online Ceramics collaborates with the independent film company A24 to produce promotional apparel, including t-shirts and sweatshirts, that support its movie releases. This alliance began when Ross and Funk, after viewing Hereditary, reached out to the film’s writer-director, Ari Aster, with the intention of promoting his work through apparel. Consequently, they created t-shirts for two of Aster's projects: Hereditary and the 2019 release Midsommar.[1] This collaboration expanded to include merchandise for Robert Eggers' films The VVitch[2] and The Lighthouse,[3] as well as the 2019 film Uncut Gems, directed by Adam Sandler and the Safdie Brothers,[4] in addition to David Lowery's The Green Knight.[5]

Among other collaborations, Online Ceramics released a capsule collection inspired by spiritual teacher Ram Dass and his Netflix documentary Becoming Nobody.[6] The brand also designed merchandise for musician John Mayer during his 2017,[7] 2019,[8] and 2021[9] tours with Dead & Co., as well as creating apparel promoting his Sob Rock album.[10] Additional partnerships include collaborations with artists such as SZA for her 2023 SOS North American tour, Oneohtrix Point Never, Laraaji, Mystic 100's, Weyes Blood, David Grisman, and 100 gecs. The brand has also worked with the estates of influential musicians like Fela Kuti and Alice Coltrane.[11]

Related Entities

References

  1. ↑ "Online Ceramics x A24: How a Partnership Between the Hottest Film Company and a Fire T-Shirt Brand Came to Be". Complex.
  2. ↑ "Online Ceramics Collaborates With A24 on 'The Witch' Capsule". Highsnobiety. April 18, 2019.
  3. ↑ "Online Ceramics x A24: How a Partnership Between the Hottest Film Company and a Fire T-Shirt Brand Came to Be". Complex. November 15, 2019.
  4. ↑ "elara on Instagram: "We did this "Black Opal" gear with @onlineceramics. Printed on a nice 14oz crew and t shirt. Now available on their site. Get it while you…"". Instagram.
  5. ↑ "Stop everything you're doing and buy some A24 merch". GQ. August 4, 2021.
  6. ↑ "Online Ceramics Trippy Tie-Dye T-Shirts Remark on Climate Change and Spirituality". HYPEBEAST. 15 August 2019.
  7. ↑ Jayes, Ella (November 12, 2019). "Online Ceramics: Meet Elijah Funk and Alix Ross". Milk. Archived from the original on February 3, 2020.
  8. ↑ "ONLINE CERAMICS DROPS TIE-DYE DEAD & COMPANY SUMMER TOUR T-SHIRTS". HighSnobiety. 29 May 2019.
  9. ↑ ""Company Trip '21" tie dye tee for TOUR '21 now available on our site www.online-ceramics.com. Catch us in person from Raleigh thru Chicago and then on the West Coast ;)". Instagram. August 12, 2021.
  10. ↑ "John Mayer's Empty 1980s Excess". New York Times. July 21, 2021.
  11. ↑ Berlinger, Max (2022-10-25). "How Online Ceramics Keeps Its Cool". The New York Times. ISSN 0362-4331. Retrieved 2023-04-13.

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