Online Gravity
| Industry | Publishing |
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| Products | Books |
Online Gravity is a non-fiction work released in 2015 by Paul X. McCarthy, a specialist in computational social science. The initial publication was handled by Simon & Schuster.
History
The book Online Gravity was authored by Paul X. McCarthy, a former professor at the University of New South Wales (UNSW), and published in 2015 through Simon & Schuster.
Description
In this book, McCarthy employs various business case studies to demonstrate how digital technologies have introduced novel economic principles that contrast sharply with traditional physical-world economics. He contends that this evolution is reshaping competitive dynamics, industry landscapes, and the overall economy by giving rise to "gravity giants"—leading multinational corporations dominating their respective markets. He draws an analogy between their development and the gravitational processes that formed the Solar System, where numerous small bodies merge into unique entities without repetition. Although the economic dominance of these technology giants is inescapable, McCarthy suggests that companies can harness their influence to quickly expand smaller enterprises and foster innovation within digital marketplaces.
Reception
Online Gravity has been evaluated by media outlets including The Financial Express, The Hindu, as well as the academic Journal of Tourism Futures.
The book has been translated into other languages, with a Chinese edition released by CITIC Press in Beijing (2018) and a Russian translation published by AST in Moscow (2019).