PebblePost
| Company type | Private |
|---|---|
| Industry | Marketing technology |
| Founded | 2014 |
| Founder | Lewis Gersh, Tom Gibbons, Robert Victor |
| Headquarters | New York City , United States |
| Products | Programmatic Direct Mail |
Number of employees | 51–200 |
PebblePost is a marketing technology firm headquartered in New York, established in 2014 by Lewis Gersh, Tom Gibbons, and Robert Victor. The company pioneered Programmatic Direct Mail, a marketing method that leverages online browsing behavior data to deliver precisely targeted direct mail campaigns. PebblePost earned a place on The ARF's First Innovators A-List and was recognized among the 2016's 100 Most Exciting Startups.
History
Launched in 2014 with its base in New York City, PebblePost initially encountered difficulties in obtaining backing but eventually secured seed funding and introduced its Programmatic Direct Mail solution. In 2018, the company completed a $31 million Series C financing round, spearheaded by Advance Venture Partners and Capital One Growth Ventures, with additional investment from RRE, Greycroft, Tribeca Venture Partners, among others.
The firm holds several utility patents focused on privacy-compliant targeted direct mail technologies. Since March 2016, PebblePost has owned the trademark for “Programmatic Direct Mail.” Operating from its Manhattan NoHo office, the company employs between 51 and 200 staff members.
Functions
As a digital-to-direct mail marketing platform, PebblePost empowers brands to connect with consumers at home through highly personalized mailings. By analyzing clickstream data from visitors to brand websites, it identifies potential buyers interested in particular products and dispatches branded mail within a 12 to 24-hour window on a daily basis.
Reception
PebblePost’s Programmatic Direct Mail offering has been well received, partnering with over 100 brands and securing a position on ARF's First Innovators A-List. Additionally, the Berlin-based publication The Hundert named it one of New York's "Most Exciting Startups," with judges including Business Insider’s Henry Blodget.
The United States Postal Service acknowledged Programmatic Direct Mail as part of the future evolution of direct mail marketing. Business Wire recognized PebblePost as the pioneer in merging digital advertising’s scale with the effectiveness of physical mail. Forbes Magazine highlighted its swift growth and expanding market presence, while Kimberly Collins from ClickZ featured it as a "Martech Company of the Week," praising its ability to stand out amid marketing clutter.