Trymedia
| Company type | Subsidiary |
|---|---|
| Industry | Digital distribution, Digital rights management |
| Founded | 1999 |
| Founder | Alex Torrubia, Andres Torrubia |
| Fate | Acquired by Macrovision in 2005; acquired by RealNetworks in 2008 |
| Successor | Trymedia Games Division (after Macrovision acquisition) |
| Headquarters | San Francisco , United States |
Area served | Worldwide |
| Products | ActiveMARK DRM technology, digital distribution platform, Trygames (defunct) |
| Owner | RealNetworks |
| Parent | RealNetworks |
Trymedia Systems, Inc. functions as a subsidiary of RealNetworks, specializing in digital distribution services powered by its exclusive ActiveMARK DRM technology. The company is headquartered in San Francisco and also operates offices located in Berkshire and Alicante.
Overview
Established in 1999 by cousins Alex and Andres Torrubia, Trymedia initially launched in Spain before moving its base to San Francisco following a fundraising effort in New York. In July 2005, Macrovision acquired Trymedia for $34 million, forming the Trymedia Games Division from its existing workforce. Nevertheless, Trymedia reported a loss of $14.5 million against revenues slightly exceeding $9 million in 2007. Subsequently, in February 2008, RealNetworks bought Trymedia from Macrovision for around $4 million.
Trymedia manages an online platform dedicated to the digital distribution of computer games. Its system is compatible with Microsoft's digital locker service and provides white-label e-commerce solutions to partners such as Electronics Boutique and GameSpot.
ActiveMARK
ActiveMARK represents Trymedia's proprietary suite designed to secure digital content distribution, delivering DRM protections for software distributed either digitally or through physical media like CDs and DVDs. The technology also encompasses services related to commerce, distribution, administration, and marketing.
Trygames
Trygames, a division within Trymedia, operated an e-commerce website launched in 2001 that allowed users to download computer games for trial and purchase. This website was eventually shut down and redirected to GameHouse in 2014.