Peter Greenall, 4th Baron Daresbury

Peter Gilbert Greenall, 4th Baron Daresbury
Born	(1953-07-08) July 8, 1953 Marylebone, London, England
Occupation(s)	Nobleman, entrepreneur, horse racing administrator
Years active	1982–2006 (business career)
Known for	Chairman of Aintree Racecourse (1989–2014)

Peter Gilbert Greenall, 4th Baron Daresbury (born 8 July 1953) is a British nobleman and entrepreneur, widely recognized for his influential role in horseracing, notably as chairman of Aintree Racecourse from 1989 until 2014.

Life and career

Greenall was born in Marylebone, London, as the firstborn son of Edward Greenall, 3rd Baron Daresbury. His education includes attendance at Eton College, followed by studies at Magdalene College, Cambridge and London Business School. Starting in 1982, he undertook multiple positions within the family business Greenall's, guiding its evolution from a brewery into the hotel group known as De Vere. He advanced through roles including managing director (1992–1997), chief executive (beginning in 1997), and chairman (starting in 2000), before exiting the company in 2006 after its sale.

Upon his father's passing in 1996, he succeeded as the 4th Baron Daresbury and took his hereditary seat in the House of Lords. However, the reforms introduced by the House of Lords Act 1999 led to the removal of most hereditary peers, resulting in the loss of his seat.

A passionate participant and supporter of horseracing, Daresbury assumed the chairmanship of Aintree Racecourse—the site of the esteemed Grand National—in 1989 at age 35. Under his leadership, the prize fund for the Grand National rose dramatically from £118,000 to £1 million. Notably, all four of his sons have pursued careers as jockeys. He stepped down from his role at Aintree in 2014.

The Lord Daresbury Stand at Aintree bears his name in recognition of his contributions. Additionally, he holds the position of a Deputy Lieutenant of Cheshire.