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Real Chemistry

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Adapted from the English Wikipedia article Real Chemistry, available under CC BY-SA 4.0Updated 28 November 202527 sources
Real Chemistry
Company typePrivate
IndustryHealthcare
Founded2001; 25 years ago (2001)
Number of locations
10[1]
Key people
Jim Weiss, Founder and Chairman
Shankar Narayanan, CEO[2]
Jennifer Gottlieb, Chief Client Officer[3]
Revenue$555 million (2022)[4]
Number of employees
2,000 (2022)[5]
WebsiteOfficial website

Real Chemistry, previously known as W2O Group, is an international provider of marketing and analytics solutions focusing on the healthcare and technology industries. Established by Jim Weiss in 2001, the organization maintains operations throughout North America and Europe.

Corporate history

Originally launched as WeissComm Partners by Jim Weiss in 2001, the company concentrated on healthcare marketing consultancy.[6][7] Following setbacks during the 2008 economic downturn that resulted in workforce reductions,[6] Weiss expanded the business by acquiring creative agency ODA and social media firm Common Sense Media Group in 2009.[6][7] These acquisitions were integrated under the WCG brand, resulting in increased revenue streams and a wider range of services.[8][9][6][7] By 2011, the company's annual income had reached $48 million.[7]

In 2012, the organization restructured into a holding entity named W2O Group, comprising three divisions: WCG, W2O Ventures, and Twist Mktg.[9][10] The addition of Brewlife in 2013 targeted startup clients.[11] Revenue rose to $75 million that year,[12] increasing further to $82.6 million in 2014.[13] The company broadened its footprint with offices in key U.S. and European markets through 2015.[14]

In May 2016, investment from Mountaingate Capital facilitated additional acquisitions for W2O Group.[15] Following the purchase of Fox Communications, W2O faced a gender discrimination lawsuit filed by former executive Lynn Fox; this legal action was dismissed by May 2017.[16][17]

New Mountain Capital acquired a stake in W2O Group in June 2019,[18][19] supporting further acquisitions including Elysia Group, Discern Health, and 21GRAMS.[20][21]

Between 2020 and early 2021, Real Chemistry expanded its portfolio by acquiring entertainment marketing agency starpower LLC,[22] pharmaceutical IT company Swoop, Inc.,[23] and data analytics firm IPM.ai.[24]

The company rebranded as Real Chemistry in March 2021,[25] consolidating its subsidiaries into a unified entity with over two thousand employees across ten international offices.

In January 2022, Shankar Narayanan assumed the role of CEO while founder Jim Weiss transitioned to chairman.[2]

Real Chemistry acquired conversational AI specialist conversationHEALTH in April 2022,[26] followed by the purchase of data-driven marketing and predictive analytics firm TI Health in March 2023.[27]

Acquisitions

Date Company Overview
2009 ODA Creative service provider
2009 Common Sense Media Group Firm specializing in social media marketing
2012 Ravel Data analytics company based in Austin
2012 VM Foundry Developer of web and mobile applications, located in Austin
2013 Partners for Medical Education Consultancy in medical education
2015 ARC2 Communications & Media Los Angeles-based boutique public relations agency
2015 Vintank Company offering social media and CRM software solutions
2016 Pure Communications Consulting firm focused on marketing strategies
2016 Marketeching Solutions Specialist in social listening services
2017 Sentient Interactive Provider of digital media and analytics services
2019 Arcus Media Supplier of medical analytics services
2019 ISO Health Company dedicated to medical communications
2019 Radius Digital Science Agency focused on scientific digital creative work
2020 Symplur LLC Platform for social media analytics
2020 Discern Health Consulting firm specializing in Health Economics and Outcomes Research (HEOR)
2020 Elysia Group LLC HEOR consulting organization
2020 21GRAMS Agency providing pharmaceutical marketing services
2020 starpower LLC Marketing agency in the entertainment sector
2021 Swoop, Inc. Information technology company serving pharmaceuticals
2021 IPM.ai "Data and analytics" company
2022 conversationHEALTH "Artificial intelligence" firm focused on pharmaceuticals
2023 TI Health "Predictive analytics" enterprise

Operations and services

Real Chemistry offers marketing and technology-driven global health solutions tailored to healthcare and technology sectors. The company formerly operated through five distinct subsidiaries—WCG, Twist, Pure, Sentient, and Marketeching—but has since consolidated all operations under the Real Chemistry name. WCG functioned as the public relations division, accounting for approximately 80% of total revenue by 2012. Twist, consisting of around 50 employees, initially concentrated on conflict resolution and analytical services. The Brewlife segment targets startups and emerging technology clients.

In O'Dwyer's 2023 U.S. agency rankings, Real Chemistry is recognized as the second-largest public relations firm by revenue and holds the leading position within the healthcare industry. More than 90% of its income originates from clients based in the United States. Healthcare remains the company's fastest expanding practice area and was its initial focus, although analytics has recently gained prominence.

PR Week identifies Real Chemistry's principal offerings as public relations, analytics, and its creative division known as CCX. Additionally, the company introduced a multicultural practice at the beginning of 2015. Its MDigitalLife software monitors online behaviors of physicians and patients, delivering pharmaceutical companies valuable insights into healthcare-related sentiments.

External links

  1. ↑ "Contact". Retrieved June 13, 2023.
  2. ↑ 2.0 2.1 "Real Chemistry Founder and Chief Executive Officer Jim Weiss to Become Chairman and Shankar Narayanan to Become Chief Executive Officer". PharmExec. December 3, 2021.
  3. ↑ Kanski, Alison (January 22, 2018). "Jennifer Gottlieb named W2O Group president". PR Week. Retrieved April 11, 2018.
  4. ↑ "Real Chemistry's double-digit growth in advertising, communications segments boosts revenue to $555M". MM+M. March 8, 2023.
  5. ↑ "HELPING PEOPLE LEARN AND GROW".
  6. ↑ 6.0 6.1 6.2 6.3 Cite error: Invalid <ref> tag; no text was provided for refs named seven
  7. ↑ 7.0 7.1 7.2 7.3 Cite error: Invalid <ref> tag; no text was provided for refs named eleven
  8. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named nine
  9. ↑ 9.0 9.1 Cite error: Invalid <ref> tag; no text was provided for refs named four
  10. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Adweek – Breaking News in Advertising, Media and Technology 2012
  11. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named W2O Launches New ‘Brewlife’ Agency 2013
  12. ↑ Lewis, Tanya (July 2014). "W2O Group". Medical Marketing and Media.
  13. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named one
  14. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named three
  15. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Sobczyk Communications 2016
  16. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named The Holmes Report 2016
  17. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Bradley 2016
  18. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Kanski 2019
  19. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ODwyers PR News 20192
  20. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named odwyer-elysia
  21. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named fierce
  22. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Weissbrot
  23. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named None2
  24. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named None3
  25. ↑ "W2O Group Rebrands As Real Chemistry". PRovoke Media. March 10, 2021.
  26. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Bushak
  27. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Iskowitz

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