Red Dress Boutique
| Company type | Private |
|---|---|
| Industry | Retail (Women's clothing) |
| Founded | 2005 |
| Founder | Diana Harbour |
| Headquarters | Athens , United States |
Area served | United States (including online) |
Key people | Diana Harbour (Founder and Owner) |
| Products | Women's clothing |
| Website | reddressboutique |
Overview
Red Dress Boutique is a retailer specializing in women's clothing, based in Athens, Georgia, with an additional presence through its online store. The company gained national attention when it appeared on Season 6 of Shark Tank, securing an investment offer of $1.2 million.[1]
History
Red Dress Boutique was established by Diana Harbour in 2005. While attending Columbus State University, she developed a passion for small fashion retailers through her experience working at three independent clothing stores. Harbour chose to open her initial boutique on Baxter Street in Athens, Georgia, attracted by the vibrant local business environment and the absence of large retail chains. A second Red Dress Boutique location was subsequently launched but eventually closed. The company introduced its eCommerce platform on December 6, 2009. By 2014, online sales had reached $15 million.
The business gained further recognition after appearing on Season 6 of Shark Tank, where investors Mark Cuban and Robert Herjavec jointly contributed $1.2 million for a 20% stake in the company.
On January 17, 2019, Diana Harbour repurchased her shares from Mark Cuban, regaining full ownership of Red Dress Boutique. This development was shared publicly via the company's Instagram account, though the financial terms of the buyback were not disclosed.
References
- ↑ "Red Dress Boutique". Shark Tank Products. October 17, 2014.