DL1961
| Company type | Private |
|---|---|
| Industry | Fashion, Apparel |
| Founded | 2008 |
| Founder | Faisal Ahmed, Maliha Ahmed |
| Headquarters | New York City , United States |
Key people | Zahra Ahmed (CEO) |
| Products | Premium denim clothing, maternity collection |
| Parent | ADM Denim |
DL1961 Overview
DL1961 is an internationally recognized premium denim label, available in numerous retail locations worldwide. Established in 2008 by Faisal and Maliha Ahmed, the brand introduced XFIT LYCRA, a proprietary fabric innovation patented by the company. This material consists of cotton-wrapped Lycra fibers blended with polyester, developed by ADM Denim—DL1961’s parent company, also founded by Faisal and Maliha Ahmed.
The brand emphasizes sustainability through an environmentally conscious production method launched in 2013, which significantly reduces water usage, waste generation, and dye consumption. Additionally, DL1961 offers a dedicated maternity collection to cater to expecting mothers.
Factory operations are powered using renewable energy sourced from solar panels, underscoring the company’s commitment to green manufacturing practices. Zahra Ahmed, the CEO of DL1961, highlights that the brand focuses heavily on innovation and technological advancements within the denim industry.
Fashion authority Liana Satenstein of Vogue describes DL1961 as being renowned for its comfortable jumpsuits and relaxed designs. According to Alexia Elejalde-Ruiz from the Chicago Tribune, the brand is distinguished by its four-way stretch fabric engineered to provide a slimming silhouette and resist sagging. Furthermore, Fawnia Soo Hoo of Glamour characterizes DL1961 as a "high-tech, eco-chic" denim label.