Resonate (company)
| Company type | Private |
|---|---|
| Industry | Technology, Data analytics, Market research |
| Founded | 2008 |
| Founder | Bryan Gernert, Andreas Hunn, Sara Taylor Fagan, John Brady |
| Headquarters | Reston , United States |
Area served | United States |
| Products | Resonate Analytics |
Resonate is a tech firm recognized for innovating the fusion of big data with psychographic survey research to gain insight into consumer motivations, values, attitudes, and beliefs. Its premier offering, Resonate Analytics, enables brand marketers and political advocacy groups to discover the underlying reasons driving consumer behavior.
Established in 2008 and headquartered in Reston, Virginia, with additional locations in Chicago, Los Angeles, New York, and Washington, D.C., Resonate operates as a privately owned company. It has attracted close to $30 million in funding from investors such as Greycroft Partners, iNovia Capital, and Revolution Growth.
History
In 2008, Bryan Gernert, Andreas Hunn, Sara Taylor Fagan, and John Brady founded Resonate in Alexandria, Virginia with the goal of segmenting audiences by personal values, activism intensity, and brand incentives rather than relying solely on demographics or political categories.
The company obtained $2 million from angel investors in early 2009. This was followed by a $5 million Series A round in 2010 led by Greycroft Partners and iNovia Capital. In 2012, Resonate completed a $22 million Series B financing involving Revolution Growth, Greycroft Partners, and iNovia Capital.
Methodology
Resonate’s approach combines survey responses with online behavioral data to develop predictive models powered by sophisticated machine learning. Each night, these models evaluate tens of millions of cookies and analyze up to 80,000 behaviors to estimate 13,000 consumer traits within the platform.