Robbins Brothers
| Company type | Private |
|---|---|
| Industry | Retail (Jewelry) |
| Founded | 1921 in Seattle, Washington, United States |
| Founder | Ben Tipp |
| Headquarters | Los Angeles, California , United States |
Area served | United States (California, Texas, Arizona, Washington) |
| Products | Engagement rings and jewelry |
| Website | robbinsbrothers |
Robbins Bros. Jewelry, Inc. is a jewelry retailer headquartered in California, primarily focusing on engagement rings, and markets itself as “the engagement ring store.”
History
The initial Robbins Brothers store was launched in 1921 in Seattle, Washington, founded by Ben Tipp. Later, Eugene Robbins, Tipp’s son, acquired William Pitt Jewelers located in Pasadena, California. The company was eventually managed by Eugene’s sons, Skip and Steve Robbins.
In 1993, the business adopted the name "Robbins Bros., The Engagement Ring Store.” From 1993 through 2003, their unique “non-ad” radio campaigns featuring Skip and Steve contributed to capturing a 21% portion of the jewelry market by 2003.
The retailer withdrew from the Chicago area in 2009 by shutting down all its stores there.
By early 2013, Robbins Brothers operated twelve stores—eight situated in California and four in Texas. On May 29, 2013, it grew through the acquisition of Washington-based E.E. Robbins, adding two locations in Seattle and increasing its total count to fourteen. In 2015, a new store was opened in Scottsdale, Arizona.
Robbins Brothers is scheduled to launch a new outlet in Pasadena’s Playhouse District at the corner of Colorado Boulevard and Madison Avenue in November 2025.
Business
Robbins Brothers is widely recognized for its signature radio advertisements designed as informal, friendly dialogues that simulate conversations between close acquaintances. These acclaimed ads have received national accolades and positive coverage from industry sources such as Entrepreneur Magazine. In 2007, the company broadened its services to include engagement planning, which has been characterized by business media as an effective form of "good karma marketing."