Samsung Experience Store
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founder | Samsung Electronics |
| Headquarters | Suwon , South Korea |
Area served | Worldwide (over 60 countries) |
Key people | Lee Byung-chul (Founder), Lee Jae-yong (Executive Chairman), Jun Young-Hyun (President and CEO) |
| Products | Smartphones, Tablets, Smartwatches, Earbuds, Accessories, Laptops, Connected home devices, Wearables |
| Owner | Samsung Electronics |
| Parent | Samsung Electronics |
| Website | www |
Overview
The Samsung Experience Store represents a network of retail outlets managed or affiliated with Samsung Electronics, created to offer customers an engaging, hands-on encounter with Samsung’s newest consumer technology products. Although Samsung has maintained branded retail locations for several decades,
these Experience Stores prioritize interactive product demonstrations, seamless lifestyle integration, and immersive brand interaction. Within these stores, visitors find dedicated areas to explore Samsung Galaxy smartphones, tablets, wearables, laptops, accessories, and smart home devices utilizing the SmartThings platform. Additionally, patrons can benefit from services such as technical support on site, device personalization, trade-in and upgrade options, as well as educational workshops and events.
Situated in prominent metropolitan centers and prestigious shopping districts worldwide, notable locations include Samsung Gangnam in Seoul, Samsung KX in London, along with flagship multi-level Experience Stores in cities like New York, Dubai, and Bangkok. While some outlets are directly operated by Samsung Electronics, others function through collaborations with regional subsidiaries or authorized partners.
In certain regions—most notably South Korea—the chain operates under the name Samsung Store. These locations may differ in design and service scope and do not always emphasize the same immersive experience characteristic of the Samsung Experience Store brand.
Company Details
- Type: Subsidiary
- Industry: Retail
- Established:
- January 13, 1969 (Samsung Electronics founding)
- 2000 (launch of Samsung Digital Plaza)
- June 29, 2023 (Samsung Experience Store inauguration)
- Founder: Samsung Electronics
- Headquarters: Suwon, South Korea
- Global Reach: Operates internationally
- Leadership:
- Lee Byung-chul (Founder)
- Lee Jae-yong (Executive Chairman)
- Jun Young-Hyun (President and CEO)
- Product Range:
- Smartphones
- Tablets
- Smartwatches
- Earbuds
- Accessories
- Laptops
- Connected home devices
- Wearables
- Brands Featured:
- Services Provided:
- Device customization
- Product demonstrations
- On-site technical assistance
- Trade-in and upgrade programs
- Workshops and events
- SmartThings integration consulting
- Parent Company: Samsung Electronics
- Number of Locations: Over 100 worldwide as of 2025
- Website: https://www.samsung.com/samsung-experience-store/
Overview
Samsung Experience Stores—referred to as Samsung stores in certain markets and formerly known as Galaxy Stores in select countries—are official retail outlets showcasing Samsung Electronics products worldwide. While these stores primarily focus on Samsung's mobile devices, especially those under the Samsung Galaxy lineup, many locations also display a range of other Samsung-owned brands. These include SmartThings smart home gadgets, audio equipment from Harman, Samsung televisions, and home appliances.
Pop-up shops and kiosks
Besides permanent Samsung Experience Store locations, the company operates temporary pop-up shops in various regions. In the United States, these are branded as Samsung Experience Shops and are situated within Best Buy stores. In New Zealand, temporary pop-up venues carry the Samsung Pop-up Experiences branding, while more enduring kiosk-style outlets are known as Samsung Studios.
Other stores
Additional Samsung-branded outlets exist across multiple countries alongside Samsung Experience Stores or Samsung Stores; however, these are typically not classified within Samsung’s official retail network.
Within South Korea, Samsung’s home market where the Samsung Store chain operates, numerous service centers are scattered nationwide. These facilities not only showcase various Samsung products available for purchase but also provide repair services. Furthermore, there are specialized stores dedicated to the installation of large household appliances such as televisions, dishwashers, and refrigerators, as well as separate locations focused exclusively on sales and repairs of memory products like SSDs.
Locations
Samsung Experience Stores operate in more than 60 nations spanning six continents.
Bulgaria
Bulgaria welcomed its inaugural Samsung Store in February 2021, situated in Sofia, the nation's capital, inside The Mall. Initially branded as Samsung Experience Store, the retailer has since shortened its name to Samsung Store. By 2024, the chain comprises five outlets—four within Sofia and one in Plovdiv. Select locations also stock Samsung televisions and home appliances.
Canada
Canada hosts seven Samsung Experience Stores, with four positioned in Toronto.
The flagship outlet, occupying two floors and covering 21,000 square feet, is located inside the Toronto Eaton Centre. Unlike other stores focusing mainly on mobile devices, this flagship offers the full range of Samsung products.
The remaining three Toronto-based stores can be found at Scarborough Town Centre, Sherway Gardens, and Yorkdale Shopping Centre. Outside Toronto, Samsung Experience Stores are present at Edmonton’s West Edmonton Mall, Vancouver’s Metropolis at Metrotown, and Montreal’s Montreal Eaton Center.
India
Samsung launched its second-largest store globally and comprehensive product experience center in Bangalore, Karnataka, named Samsung Opera House, which spans 33,000 square feet. In addition to this flagship location, the company operates several other Samsung Experience Stores across India, primarily under the Samsung SmartCafé brand.
United States
On February 22, 2016, Samsung inaugurated its flagship location within its New York headquarters situated in Manhattan's Meatpacking District. Known as Samsung 837, named after its address at 837 Washington Street, this venue does not function as a traditional retail outlet selling Samsung merchandise. Instead, it serves as a "marketing center," as described by Gregory Lee, President and CEO of Samsung Electronics America, where the company presents its innovative concepts and emerging technologies to visitors. Samsung 837 ceased operations on December 24, 2024.
Samsung launched its first U.S.-operated retail stores on February 20, 2019, with openings in Garden City, New York; Houston; and Los Angeles. This rollout coincided with the tenth anniversary of the Galaxy product series. As of June 2024, there are four Samsung Experience Stores across the United States, specifically located at The Galleria in Houston, Americana at Brand in Los Angeles, Roosevelt Field in Garden City, and Stonebriar Centre in Dallas.
The Samsung store at Palo Alto's Stanford Shopping Center permanently closed on May 19, 2024.