Sandro Paris
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1984 in Paris, France |
| Founder | Évelyne Chetrite |
| Headquarters | Paris , France |
Area served | Worldwide |
Key people | Isabelle Allouch (CEO) |
| Products | Ready-to-wear clothing, menswear, womenswear |
| Parent | SMCP Group |
| Website | www |
Sandro Andy S.A.S, commonly referred to as Sandro Paris, is a prestigious French ready-to-wear label established in 1984 by Évelyne Chetrite in Paris.
History
Évelyne Chetrite founded the brand in 1984 with the encouragement of her husband, positioning Sandro as an upscale contemporary label that bridges the gap between luxury designer houses and mainstream fashion brands. The brand’s ethos centers on a style that is "casual yet always elegant" and "refined while maintaining a relaxed vibe."
Originally concentrating on womenswear, Sandro broadened its collection to include menswear in 2008 when Évelyne’s son, Ilan Chetrite, launched the Sandro Homme line. According to Wmagazine, Sandro Homme embodies a "masculine but not aggressive" spirit and offers designs that are "classic with a subtle edge."
Until 2007, Sandro’s products were distributed solely through wholesale channels, after which the company began establishing standalone boutiques throughout Europe. The brand inaugurated its first U.S. store in New York City in 2011. By 2023, Sandro had expanded its presence to more than 50 retail locations across the United States.
In 2019, Isabelle Allouch, previously affiliated with Balenciaga, took over as CEO following her integration into the SMCP Group.
The year 2021 marked the launch of Sandro’s pre-owned clothing initiative, initially introduced in France and subsequently extended to Germany, the Netherlands, and Spain.
For the Autumn-Winter 2023 season, Sandro partnered with American denim company Wrangler, merging contemporary ready-to-wear fashion with elements inspired by Western heritage.
December 2023 saw Sandro further increase its U.S. retail footprint by opening a new boutique at the Westfield Topanga Shopping Center located in Los Angeles.