Selena Etc.

Selena Etc.

Company type	Private
Industry	Retail, Beauty salon
Founded	1993
Founder	Selena Quintanilla-Pérez
Defunct	July 1, 2009
Headquarters	Corpus Christi , United States
Area served	South Texas, United States; planned expansion to Monterrey, Mexico
Key people	Selena Quintanilla-Pérez (founder), Chris Pérez (owner after Selena's death)
Products	Jewelry, hats, accessories, beauty salon services (hair and nails)
Number of employees	Not specified

Overview

Selena Etc. was a boutique and beauty salon based in South Texas, established and owned by the late American singer, Selena. The flagship store was completed on January 27, 1994, in Corpus Christi, serving as the company’s main location.

Around the same period, Selena launched a second boutique in San Antonio, Texas. Both locations featured integrated beauty salons providing hair and nail services.

Among the staff was Yolanda Saldívar, initially the president of Selena’s fan club, who was later promoted to manage both boutiques and oversee Selena’s business bank accounts. However, after several employees reported delayed payroll payments to Selena’s father, Abraham Quintanilla, an inquiry revealed that Saldívar was misappropriating funds. Consequently, on March 9, 1995, Abraham, Selena, and her sister Suzette confronted and immediately dismissed Saldívar for embezzlement. Despite her termination, Selena maintained contact with Saldívar to retrieve important financial documents she still held.

Plans were underway to open a third boutique in Monterrey, Mexico, in 1995. Tragically, on March 31 of that year, Selena was fatally shot by Saldívar at a Days Inn motel during a meeting arranged for the return of these documents.

Following Selena’s death, her widower, Chris Pérez, assumed control of the business. The San Antonio boutique ceased operations sometime after 1999.

The Corpus Christi store remained open until its closure on July 1, 2009, marking its 16th anniversary. Shortly after shutting down, a "for sale" sign was placed outside the property. According to the Nueces County Appraisal District, the land and building were valued at USD $91,454, while Pérez listed the asking price at $165,000.

The Selena Etc. location housed a full-service salon alongside a collection of Selena memorabilia. The boutiques also retailed jewelry, hats, and various accessories. Due to economic challenges following foreclosure, all remaining merchandise was subsequently moved for sale at the "Selena Museum," located several miles from the original store site.