AYR (brand)

AYR

Company type	Private
Industry	Fashion, Apparel
Founded	2014 (2014)
Founder	Maggie Winter, Max Bonbrest, Jac Cameron
Headquarters	New York City (Nolita) , United States
Key people	Max Bonbrest (Chief Operating Officer), Zandy Reich (President)
Products	Denim, Outerwear, Apparel

Overview

AYR (an acronym for All Year Round, pronounced “air”) is a digitally native vertical DTC brand tailored to the millennial urban market. The label has gained recognition primarily for its denim and outerwear collections. Established in 2014 by Maggie Winter, Max Bonbrest, and Jac Cameron, AYR operates with Max Bonbrest as its Chief Operating Officer and Zandy Reich serving as president. The company's headquarters and creative studio are situated in Nolita.

The founders bring experience from prominent fashion companies such as J. Crew, Theory, Madewell, and H&M. Initially launched as a direct-to-consumer venture within Bonobos, AYR continued to grow following Bonobos' acquisition by Walmart, with Bonobos retaining a minority interest. The brand’s Series A financing round was spearheaded by Dutch, LLC, which also owns labels like Joie, Equipment, and Current/Elliot.

AYR inaugurated its first brick-and-mortar location on Lafayette Street in Soho, New York. Its second storefront opened on Abbot Kinney Blvd in Venice, Los Angeles. Besides physical retail, AYR's products are available through major retailers including Nordstrom, as well as online platforms such as Shopbop and Stitch Fix.