Semantria
| Company type | Product |
|---|---|
| Industry | Sentiment analysis, Text analytics |
| Founded | 2011 |
| Founder | Lexalytics |
| Fate | Acquired by Lexalytics in 2014 |
| Products | Text analytics API, Excel add-in |
| Parent | Lexalytics |
Semantria is a product of the sentiment analysis firm Lexalytics, having been established as a separate entity in 2011. It offers text analytics through both an API and an Excel add-in, setting itself apart by utilizing an extensive knowledge base combined with advanced deep learning techniques.
History
Launched in February 2011 with the goal of making sentiment analysis more accessible, Semantria targeted delivering its services quickly and affordably, priced below $1,000. It stands out as the SaaS sentiment analysis provider supporting the widest range of languages and achieved a five-star review from Tech World Australia within its first year. This early acclaim helped it secure significant clients across sectors such as retail, market research, consumer feedback, and social media marketing.
Without relying on venture capital, Semantria announced a collaboration with Diffbot in 2013 that integrated Diffbot’s content extraction capabilities with Semantria’s text analytics. By January 2014, the company had experienced a 600% increase in revenue, bolstered by implementation on the Oracle Eloqua platform. Midway through 2014, Lexalytics purchased Semantria for around $10 million, strengthening its portfolio of cloud-based sentiment analysis solutions.
Media coverage
In November 2013, GigaOm highlighted Semantria as a prominent startup employing deep learning, grouping it with firms such as AlchemyAPI, Cortica, and Ersatz.