Siteworx
| Company type | Private |
|---|---|
| Industry | Digital consulting |
| Founded | 2002 |
| Founder | Tim McLaughlin, Rand Kramer |
| Fate | Rebranded as Shift7 Digital; acquired by Merkle, Inc. |
Key people | Tim McLaughlin (CEO) |
| Products | Digital consulting services |
| Parent | Merkle, Inc. (subsidiary of Dentsu Inc.) |
Siteworx, LLC operated as a digital consulting firm recognized for collaborating with prominent organizations such as Time Warner Cable, Citrix, and Mandarin Oriental Hotel Group. The firm later underwent a rebranding to Shift7 Digital before its acquisition by Merkle, Inc., a subsidiary of Dentsu Inc..
Company history
Established in 2002 by Tim McLaughlin alongside former Creative VP Rand Kramer, Siteworx secured its inaugural enterprise client in 2007 when it was contracted by Mandarin Oriental Hotel Group to develop and maintain MandarinOriental.com. Over the years, the company expanded its focus toward serving large-scale commercial enterprises.
In 2012, the firm attracted investment from Riordan, Lewis & Haden, a private equity group specializing in companies with annual revenues between $20 million and $150 million experiencing rapid growth. The next year, Siteworx received the 2013 Corporate Growth Award for Corporate Growth Company of the Year within the $25M - $75M revenue segment from the National Capital Chapter of ACG. Additionally, CEO Tim McLaughlin was shortlisted as a finalist for the 2013 Ernst & Young Entrepreneur of the Year Award.
By 2014, Adobe Systems honored Siteworx as its North American Regional Partner of the Year. That same year, Intershop designated Siteworx as a strategic partner to facilitate integration between its omni-channel commerce platform and Adobe Experience Manager. The company was also accredited as a Sitecore Certified Solution Partner.
The transition to Shift7 Digital occurred in 2018, followed by the acquisition by Merkle, Inc. in 2023.
American Diabetes Association (ADA)
In 2010, Diabetes.org underwent a redesign and relaunch that earned it the Outstanding Achievement award in the Health/Nutrition category from the Interactive Media Awards.
Mandarin Oriental Hotel Group
In 2012, MandarinOriental.com was revamped for both desktop and mobile platforms, incorporating advanced multilingual support, integration with Conde Nast's Destination MO magazine, and the proprietary "My Stays" platform.
RSM US LLP (formerly McGladrey)
The redesign of RSMUS.com introduced a unified campaign platform utilizing Adobe Experience Manager alongside Analytics and Target tools. This effort was recognized with an Interactive Media Award for Best in Class in Professional Services in 2013.
Public Broadcasting Service (PBS)
The PressRoom.pbs.org site received a redesign in 2011 that garnered both a Communicator Award of Excellence and a Davy Silver Award in Publishing.
Awards
Siteworx has been repeatedly acknowledged among EContent Magazine's "Top 100 Companies That Matter Most in the Digital Content Industry" and KM World's "100 Companies that Matter in Knowledge Management" for three consecutive years. The agency boasts more than 25 Interactive Media Awards and 22 Davey Awards for initiatives involving Siteworx.com and clients such as US News, McGladrey LLP, National Geographic, AOL, and the US House of Representatives. Other distinctions include a Gold Award from the Art Directors Club of Metro Washington and a Gold Stevie® Award (Business).