Spoonflower
| Company type | Private |
|---|---|
| Industry | Digital printing, Textile manufacturing |
| Founded | May 2008 |
| Founder | Stephen Fraser, Gart Davis |
| Headquarters | Durham , United States |
Key people | Michael Jones (CEO, 2020), George Goeth-Chi Chao (VP and GM, 2023) |
| Products | Custom fabric, wallpaper, home decor |
| Owner | Shutterfly (since 2021) |
| Website | www |
Spoonflower operates as a digital printing enterprise focused on custom designs for fabric, wallpaper, and home decor products. Established in May 2008 by Stephen Fraser and Gart Davis, who previously worked at Lulu.com, the company became part of Shutterfly through acquisition in 2021.
In January 2020, Michael Jones, with a background at ChannelAdvisor and eBay, was appointed CEO. He was later replaced by George Goeth-Chi Chao, who took on the roles of vice president and general manager in November 2023.
Spoonflower initially set up its headquarters in Mebane, North Carolina, relocating to Durham, North Carolina in 2010. The Durham manufacturing site was closed in 2023 following the shutdown of the facility by Shutterfly. From 2016 to 2022, the company also maintained a European production plant located in Neukölln, Berlin. Guidepost Growth Equity based in Boston stands as the principal investor, with former president Allison Polish also holding investment interests.
By August 2012, the Spoonflower community had grown to over 600,000 members who created a wide array of items including curtains, quilts, apparel, and art pieces. Its Marketplace is recognized as hosting the world’s largest assortment of independent fabric designers.
The company employs large-format inkjet printers specifically modified for textile applications. As of August 2023, all manufacturing of fabrics and wallpapers is conducted at Shutterfly’s facilities situated in Fort Mill, South Carolina and Tempe, Arizona.