Strata (company)
| Company type | Subsidiary |
|---|---|
| Industry | Technology, Marketing |
| Predecessor | Media Service Concepts |
| Founded | 1983 |
| Founder | Roger Skolnik, PhD |
| Fate | Acquired by Comcast in 2005 |
| Headquarters | Chicago , United States |
Key people | Roger Skolnik (founder) |
| Products | Advertising planning, purchasing, management, optimization and invoicing software for TV, cable, radio, print, digital and outdoor media |
| Owner | Comcast (parent company: FreeWheel) |
| Parent | FreeWheel (Comcast subsidiary) |
| Website | stratamarketing |
Strata Marketing Inc., headquartered in Chicago, Illinois, is a technology firm that facilitates connections between media purchasers and vendors. It functions as a part of FreeWheel, which is a Comcast subsidiary. By 2010, Strata managed media buying transactions valued at around $50 billion each year.
History
Established in 1983 by Roger Skolnik, PhD—an adjunct faculty member at the University of Illinois at Chicago and former national program director at Westinghouse Broadcasting—Strata began by creating software designed to analyze radio audience metrics for sales and programming purposes. Initially operating under the name Media Service Concepts, its inaugural product, Radio RECALL, was developed by Kevin Killion. The firm later rebranded as Strata Marketing, concentrating on solutions that interpreted Arbitron radio survey data. Skolnik remained at the helm until his passing in 1994.
In 2005, Comcast acquired Strata, which subsequently broadened its service offerings by acquiring the custom software development company Spot Buy Spot (SBS) in 2007.
Software
Strata provides advertising agencies with an all-encompassing platform supporting planning, purchasing, management, optimization, and invoicing for diverse media channels such as television, cable, radio, print, digital platforms, and outdoor advertising.
External links
- Strata (official site)