StrategyOne
| Company type | Division |
|---|---|
| Industry | Market research, Public relations |
| Predecessor | StrategyOne, Inc. |
| Founded | 1999 |
| Fate | Rebranded in 2020 |
| Headquarters | New York City , United States |
Key people | Antoine Harary (leader) |
| Products | Research and analytics services, Edelman Trust Barometer |
Number of employees | 200+ |
| Parent | Edelman |
| Website | www |
Edelman Data & Intelligence is the current designation of the research and analytics consultancy initially known as StrategyOne, Inc. until its rebranding in 2020.
Under the leadership of Antoine Harary, this entity functions as a division of the public relations firm Edelman, specializing in research related to reputation, branding, and communications for the agency.
In 2018, Edelman Data & Intelligence was recognized as one of the top 50 market research and analytics companies in the United States by the American Marketing Association’s (AMA) Gold Report.
History
Established in 1999 as part of Edelman's Daniel J. Edelman Inc. holding company, StrategyOne introduced the Edelman Trust Barometer in 2000.
The company expanded in 2011 through the acquisition of PluggedIN, a firm focused on online research communities.
By 2012, StrategyOne merged into Edelman Berland, a newly formed research division named after CEO Michael Berland. After Berland left in 2016, the organization was renamed Edelman Intelligence with Antoine Harary at the helm. The current name, Edelman Data & Intelligence, was adopted in 2020.
Notable research
Research conducted by Edelman Data & Intelligence has been cited in prominent publications such as the Wall Street Journal, New York Times, Washington Post, and USA Today. The company employs a team exceeding 200 professionals including analysts, consultants, data scientists, and storytellers, reinforcing its status as a leader in market research and reputation analysis.
Trust Barometer
The firm produces the annual Edelman Trust Barometer, a comprehensive global survey spanning 25 countries that assesses levels of trust in sectors including business, government, media, and NGOs. Since its inception in 2000, this key study offers strategic insights into trust trends vital for corporate planning and stakeholder relations.