StyleRocks
| Company type | Private |
|---|---|
| Industry | Retail (Jewellery) |
| Founder | Pascale Helyar-Moray OAM |
| Headquarters | Sydney , Australia |
| Products | Custom necklaces, rings, cufflinks, earrings, bracelets |
| Website | stylerocks |
StyleRocks is an Australian-based online retailer focused on personalized jewellery.
History
The company StyleRocks was established by Pascale Helyar-Moray OAM with the aim of providing customizable jewelry at accessible prices. Drawing inspiration from mass customization approaches in the fashion industry, Helyar-Moray initiated StyleRocks after moving from London to Australia following the arrival of her twins.
Pascale Helyar-Moray OAM is recognized as an Australian entrepreneur, designer, actress, and model. In 2024, she was awarded the Medal of the Order of Australia (OAM) for her significant contributions to business and advancing women's issues, particularly focusing on closing gender disparities in superannuation and home ownership. She is married to Timothy Helyar, who serves as Australian Head of State Street, and together they have three children.
Products
Customers using StyleRocks can design custom necklaces, rings, cufflinks, earrings, and bracelets. The company enhances the personalization process by offering 3D printed prototypes of ring designs before final purchase.
Reception and market
According to Jeweller Magazine, StyleRocks has gained considerable traction within the bridal segment. Mat Beeche from Startup Daily emphasized the brand’s impressive customer retention and a purchase rate of 17%.
Notably, Cate Blanchett has been spotted wearing jewelry pieces from StyleRocks.