SuperFresh
| Company type | Subsidiary |
|---|---|
| Industry | Retail (Supermarket) |
| Founded | 1982 |
| Founder | A&P |
| Fate | Acquired by Key Food Stores (2016) |
| Headquarters | New York City , United States |
Area served | New York City, New Jersey, Mid-Atlantic region (historically) |
| Products | Groceries, supermarket goods |
| Owner | Key Food Stores |
| Parent | Key Food Stores |
SuperFresh is a supermarket chain under the ownership of Key Food Stores, managing twenty stores throughout New York City and neighboring areas in New Jersey. Initially established by A&P in 1982, the brand primarily served the Mid-Atlantic market.
A&P period (1982–2015)
In 1982, A&P introduced the SuperFresh brand by rebranding its Mid-Atlantic outlets and implemented employee profit-sharing along with localized store management to better meet consumer expectations. By 1986, SuperFresh had expanded its presence to regions including Philadelphia, Delaware, Maryland, southern New Jersey, Washington, D.C., and northern Virginia. The chain also operated in Baton Rouge until 2003, when those stores were converted to Sav-A-Center locations.
During the mid-1990s, A&P Canada transitioned several stores into budget-friendly SuperFresh formats. In 2006, A&P grew its footprint by purchasing six Clemens Family Markets near Philadelphia and converting them into SuperFresh stores. The following year, A&P acquired Pathmark for $677.3 million; by 2008, numerous SuperFresh outlets in the Philadelphia area were rebranded as Pathmark Sav-A-Center while others were repositioned as upscale "Fresh" stores.
Following a Chapter 11 bankruptcy filing, A&P announced in 2011 plans to divest or shutter 32 stores across various banners, including eight under SuperFresh. Later that year, an additional 25 SuperFresh locations—mainly in Maryland and Delaware—were slated for sale or closure; thirteen of these closed after unsuccessful sales efforts and were subsequently replaced by competitors such as Shoppers Food & Pharmacy and ShopRite.
Between late 2012 and early 2013, three SuperFresh stores in New Jersey were closed, leaving only a handful remaining in the state. Facing ongoing financial difficulties, A&P filed for bankruptcy again in July 2015. During the liquidation process, several competitors like Acme Markets acquired many former A&P stores across six states. By the end of 2015, all remaining SuperFresh outlets had either closed or been converted to Acme or ShopRite brands.
Key Food period (2016–present)
In February 2016, Key Food Stores purchased the SuperFresh name and associated rights at the A&P bankruptcy auction. The brand was revived on March 11, 2016 with a reopening at Key Food’s Paterson, New Jersey location. By June of that year, additional stores opened in Bloomfield and Staten Island. In 2017, all Key Food supermarkets in New Jersey adopted the SuperFresh brand identity. In July 2021, a new SuperFresh store launched in North Baldwin on Long Island, occupying a site previously held by a Pathmark that closed in 2015.
Slogans
- Doing More for You
- The great store...just next door!
- We Built A Proud New Feeling (mid-to-late 1980s; also used by parent chain A&P during that era)
- We're Fresh... We're Super Fresh
- We're Fresh Obsessed
- I Love This Store! (2002–2010)
- You want lower prices, we hear you. (2010–2011)
- Better Store, Better Living. (2011–Present)
- The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)