The 740 Project

740 Project
Company type	Private
Industry	Music marketing, Record label
Founded	2015
Founder	Rahim Wright, Jesse Edwards, Charley Greenberg
Headquarters	Los Angeles, United States
Area served	Worldwide
Key people	Rahim Wright, Jesse Edwards, Charley Greenberg
Products	Music marketing services, Record label imprint

Adapted from the English Wikipedia article The 740 Project, available under CC BY-SA 4.0Updated 28 November 2025

740 Project is a music marketing agency and record label established in 2015 by Rahim Wright, Jesse Edwards, and Charley Greenberg. Headquartered in Los Angeles, California, the organization supports music labels in identifying, nurturing, and launching emerging artists. 740 Project collaborates closely with Capitol Music Group.

The company has been instrumental in the rise of artists including Bryson Tiller, Kiiara, Migos, Kevin Gates, Lil Yachty, and Lil Uzi Vert. Its clientele also encompasses Maybach Music Group, Sean Kingston, Justine Skye, Vic Mensa, Rich the Kid, Timbaland, K Camp, Young Money, Quality Control, and Kevin Gates.

History

The inception of 740 Project traces back to founders Jesse Edwards, Rahim Wright, and Charley Greenberg. While employed at Warner Music Group, Edwards and Wright initiated a digital marketing enterprise in 2015 aimed at cultivating an urban artist roster for Atlantic Records. Dissatisfied with conventional marketing approaches, they independently forged connections with up-and-coming artists and developed a platform for sharing unreleased tracks online. Following the venture’s financial success, they partnered with Greenberg to formally establish 740 Project.

In 2017, 740 Project formed a non-exclusive alliance with Capitol Music Group to bolster Capitol’s urban artist lineup. Capitol had faced challenges in solidifying an urban market presence for years until renewed leadership under CEO Steve Barnett (music executive) and Motown executive Ethiopia Habtemariam reinvigorated efforts. This collaboration empowered 740 Project to supply talent across Capitol’s various labels—including Motown, Quality Control, Capitol Records, and Priority Records—while continuing to engage with both independent and signed artists worldwide. Serving as a cultural innovator, 740 Project introduces fresh urban acts to Capitol Music Group and aids in advancing existing CMG urban performers. Additionally, this partnership permits 740 Project to operate its own record label imprint within Capitol Music Group.

Digital Marketing

A 2017 feature in Billboard highlighted 740 Project as one of Los Angeles’ foremost hip-hop collectives dedicated to Hip Hop culture and digitally launching artists. The firm promotes talent through exclusive digital blogs and websites. In an article published by The Fader, Wright discusses tactics that artists can implement to enhance their likelihood of securing blog coverage, thereby broadening their audience reach.

Digital Trapstars

To safeguard urban culture, Wright and Edwards created Digital Trapstars, an independent unit specializing in digital marketing and distribution. Digital Trapstars has played a role in developing careers for artists such as Rich The Kid, Migos, and Kevin Gates.

Operating under Digital Trapstars, 740 Project has released four mixtapes titled "Screens On Lock," featuring exclusive tracks from various artists. These compilations aggregate recent successful songs to leverage current momentum. The company also organizes live shows and events in collaboration with SXSW and No Jumper to spotlight featured performers.

Artists

Among the notable past and present clients of 740 Project are:

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References

History

Digital Marketing

Digital Trapstars

Artists

References

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