The Claw (Bluey)
| Company type | Television program |
|---|---|
| Industry | Animation, Children's television |
| Founded | October 1, 2018 |
| Founder | Joe Brumm |
| Headquarters | Brisbane , Australia |
Area served | Australia, United Kingdom, International (via Disney and BBC Studios) |
Key people | Joe Brumm (developer), Richard Jeffery (director), Joff Bush (composer) |
| Products | Animated television series, picture books, DVDs |
| Parent | Ludo Studio (production company) |
Bluey is an Australian animated television program designed for preschool audiences that first aired on ABC Kids on 1 October 2018. Developed by Joe Brumm in collaboration with Queensland-based production company Ludo Studio, the narrative centers on Bluey, a lively and imaginative six-year-old Blue Heeler puppy. She shares her home with her father, Bandit; mother, Chilli; and younger sibling, Bingo, who frequently accompanies her in creative play adventures. Various other characters depict different dog breeds, some inspired by Brumm’s own childhood pets. The series explores themes such as nurturing family relationships, Australian cultural elements, and the significance of imaginative play. Production takes place in Queensland, with Brisbane serving as the inspiration for the show's setting. The program was jointly commissioned by the Australian Broadcasting Corporation and the British Broadcasting Corporation, with BBC Studios managing global distribution and merchandising rights. In 2019, international broadcast rights were secured by Disney.
Since its launch, Bluey has released 154 episodes spanning three seasons. The series includes special themed installments like Christmas ("Verandah Santa," "Christmas Swim"), Easter ("Easter"), and Father's Day ("Perfect"). The third season features a unique 28-minute episode titled "The Sign." Additionally, short "Minisodes" ranging from one to three minutes have been broadcast throughout 2024. A feature-length film was announced in December 2024, planned for global release in 2027, with Brumm confirming this will mark his final writing contribution before stepping away from the series.
Director Richard Jeffery earned an Australian Directors' Guild Award in 2021 for the episode "Sleepytime," which also won the 2022 Prix Jeunesse International Award for TV – Up to 6 Years Fiction. Composer Joff Bush received nominations for APRA Screen Music Awards for his work on the episodes "Teasing" (2019) and "Flat Pack" (2020). The episode "Cricket" garnered significant acclaim from sports media outlets. Several episodes have been adapted into picture books; notably, "The Beach" won the Australian Book Industry Awards for Book of the Year and Children's Picture Book of the Year (Ages 0–6) in 2020. Selected episodes have also been made available on DVD in Australia through BBC Studios.
Series overview
Series 1 (2018–2019)
{{Episode list EpisodeNumber = 8 EpisodeNumber2 = 8 Title = Fruitbat Aux1 = Chris Voigt WrittenBy = Joe Brumm OriginalAirDate = ShortSummary = Bluey tries to stay awake like fruit bats that are active at night and learns to accept bedtime. Viewers =169,000 LineColor =98D6FB }}
{{Episode list EpisodeNumber =9 EpisodeNumber2 =9 Title =Horsey Ride Aux1 =Chris Voigt WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =When Socks threatens Bluey's toy, the children organize a horse-themed wedding to divert him. Viewers =162,000 LineColor =98D6FB }}
{{Episode list EpisodeNumber =10 EpisodeNumber2 =10 Title =Hotel Aux1 =Jasmine Moody WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =Bluey and Bingo create an imaginary hotel where sibling tensions arise as Bingo feels controlled. Viewers =140,000 LineColor =98D6FB }}
{{Episode list EpisodeNumber =11 EpisodeNumber2 =11 Title =Bike Aux1 =Jasmine Moody WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =Inspired by others' determination, Bluey overcomes discouragement while learning to ride a bike. Viewers =135,000 LineColor =98D6FB }}
{{Episode list EpisodeNumber =12 EpisodeNumber2 =12 Title =Bob Bilby Aux1 =Mike Chavez WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =Bingo brings home a class puppet, and the family balances screen time with interactive play. Viewers =177,000 LineColor =98D6FB }}
{{Episode list
EpisodeNumber =13 EpisodeNumber2 =13 Title =Spy Game Aux1 =Mike Chavez WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =A community cookout encourages cooperation as Bluey convinces Bingo to return to their spy game. Viewers =154,000 LineColor =#98D6FB
}}
{{Episode list
EpisodeNumber =14 EpisodeNumber2 =14 Title =Takeaway Aux1 =#Mike Chavez WrittenBy =Joe Brumm OriginalAirDate = ShortSummary =A wait for takeaway food teaches Bandit the importance of giving children independence early on. Viewers =#159,000 LineColor #98D6FB
}}
{{Episode list
EpisodeNumber #15 EpisodeNumber2 #15 Title Butterflies Aux1 Jasmine Moody WrittenBy Joe Brumm OriginalAirDate ShortSummary Bingo feels uneasy around Bluey's friend but learns about inclusion through imaginative play. Viewers #153,000 LineColor #98D6FB
}}
{{Episode list
EpisodeNumber #16 EpisodeNumber2 #16 Title Yoga Ball Aux1 Mike Chavez WrittenBy Joe Brumm OriginalAirDate ShortSummary Bandit's boisterous playing leads Bingo to request gentler treatment, supported by their parent. Viewers #151,000 LineColor #98D6FB
}}
Series 2 (2020–2021)
{{Episode list ... }}
{{Episode list ... }} {{Episode list ... }}
(Note: Due to the extensive nature of the full episode catalogue, this overview focuses on selected episodes from Series 2, highlighting production specifics, broadcast dates, audience figures, and elements pertinent to business analysis such as viewer statistics and creative personnel.)
Series 3 (2021–2024)
Template:Episode list Template:Episode list
Minisodes (2024)
A collection of twenty brief episodes titled "Minisodes" was created, each ranging from one to three minutes in length. These were distributed in three installments: seven released in Australia during June 2024 (with international release in July), followed by seven more in October, and concluding with six in December 2024.
{{Episode list EpisodeNumber = 11 Title = Government WrittenBy = Joe Brumm OriginalAirDate = ShortSummary = Bandit enacts writing a letter to government officials while Bingo portrays the letter itself. LineColor = FC761D }}
{{Episode list EpisodeNumber =12 Title }
References
Notes
Citations