TiJi - Alfawiki

TiJi
Company type	Television channel
Industry	Children's television
Founded	2000; 26 years ago (2000)
Headquarters	Neuilly-sur-Seine , France
Area served	France, French-speaking Europe and Africa, overseas French territories, Lebanon, Balkans, Russia, Kazakhstan
Owner	Groupe M6

TiJi is a preschool television channel with French, Kazakh, and Russian editions, designed for children between three and six years old. It is owned by Groupe M6 and operates from its headquarters located in Neuilly-sur-Seine, France.

History

TiJi was launched in 2000 as France's pioneering channel devoted exclusively to preschool content, originally airing daily from 5:30 a.m. until 9:00 p.m.

From December 2002 through June 2003, the channel experienced a 60% rise in its preschool viewership, achieving an overall audience share of 0.8%. By 2003, 43% of children aged four to ten with access to cable or satellite services were tuning into TiJi.

In 2008, the channel extended its broadcast hours until midnight to better serve international audiences, though it continued to sign off in French at 9 p.m., followed by a message displayed until midnight.

The Russian version of TiJi was introduced in 2009, featuring all programming dubbed into Russian. On 31 January 2022, an additional Kazakh audio track was launched specifically for viewers in Kazakhstan.

In 2016, TiJi broadened its availability beyond exclusive CanalSat distribution by partnering with internet service providers and launching the customizable MyJ platform on Bouygues Telecom and Orange S.A.. This service combined content from TiJi and Canal J tailored by age group and viewer preferences; eventually, MyJ was replaced by Gulli Max within youth-oriented packages.

Negotiations began on 1 February 2019 for M6 Group to acquire Lagardère Active's television division, which included TiJi along with Gulli and Canal J.

On 21 October 2019, TiJi updated its visual identity with subtle logo modifications and introduced a new jingle influenced by Canal J's branding.

Audience

As of March 2009, TiJi ranked among France’s top five thematic channels with a 0.6% share of the total audience. It stood as the second most-watched channel among children aged four to ten, capturing a 4% share in this segment, second only to Canal J.

International channels

TiJi broadcasts in French across French-speaking regions of Europe and Africa, overseas French territories, Lebanon, and the Balkans, as well as offering Russian and Kazakh language versions for their respective markets.

The French-language feed was available in Portugal through NOS from 26 November 2005 until it ceased on 5 November 2020.

Current channels

Launch date

Country

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