Typewriter (Bluey)

Bluey

Company type	Television series
Industry	Animation, Children's entertainment
Founded	October 1, 2018 (2018-10-01)
Founder	Joe Brumm, Ludo Studio
Fate	Ongoing
Headquarters	Brisbane, Queensland , Australia
Area served	Australia, United Kingdom, International
Key people	Joe Brumm (creator), Richard Jeffery (director), Joff Bush (composer)
Products	Animated television series, DVDs, picture books, merchandise
Owner	BBC Studios (distribution and merchandising)
Parent	Ludo Studio
Website	abc.net.au/bluey

Bluey is an Australian animated show designed for preschool audiences that first aired on ABC Kids on 1 October 2018. Developed by Joe Brumm alongside Queensland-based production company Ludo Studio, the narrative centers on Bluey, a lively six-year-old Blue Heeler puppy characterized by her vibrant imagination and inquisitiveness. She shares her home with her father, Bandit; mother, Chilli; and younger sibling, Bingo, who frequently participates in her creative escapades. The characters represent various dog breeds, some reflecting the creator’s own childhood pets. The series emphasizes themes such as nurturing family relationships, Australian cultural elements, and the significance of play during early childhood. Produced in Queensland, the show draws inspiration from Brisbane for its setting. It was jointly commissioned by the Australian Broadcasting Corporation and the British Broadcasting Corporation, with global distribution and merchandising managed by BBC Studios. In 2019, international broadcast rights were secured by The Walt Disney Company.

Since its launch, Bluey has broadcast a total of 154 episodes over three seasons, including special holiday-themed installments like Christmas ("Verandah Santa," "Christmas Swim"), Easter ("Easter"), and Father's Day ("Perfect"). The third season includes a unique 28-minute episode titled "The Sign." In 2024, a collection of short segments called "Minisodes," each lasting one to three minutes, was introduced. A feature film was announced in December 2024 with plans for a global release in 2027; following this project, creator Brumm intends to step away from the series.

Director Richard Jeffery earned the Australian Directors' Guild Award in 2021 for the episode "Sleepytime," which also won the 2022 Prix Jeunesse International Award for TV – Up to 6 Years Fiction. Composer Joff Bush received nominations at the APRA Screen Music Awards for his work on "Teasing" (2019) and "Flat Pack" (2020). The episode "Cricket" has garnered acclaim from sports journalists worldwide. Several episodes have been adapted into picture books, including "The Beach," which won both Book of the Year and Children's Picture Book of the Year (Ages 0–6) at the Australian Book Industry Awards in 2020. Selected episodes are also available on DVD in Australia through distribution by BBC Studios.

Series overview

Series 1 (2018–2019)

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Series 2 (2020–2021)

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• Of particular note, episode "The Sign" (#149) attracted a peak audience exceeding 2.28 million, underscoring the show’s significant market impact and viewer engagement.

• The latest episodes have consistently delivered strong ratings, confirming the series' ongoing appeal within the Australian television landscape.

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Minisodes (2024)

A total of twenty brief episodes titled "Minisodes," each ranging from one to three minutes in length, were created. Their release was phased: the initial seven aired in Australia during June 2024 and internationally in July, followed by another seven in October, with the final six launching in December 2024.

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Ratings

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References

Notes

Citations