Veritas Genetics
| Company type | Private |
|---|---|
| Industry | Personal genomics, Biotechnology |
| Founded | 2014 |
| Founder | George M. Church, Mirza Cifric, Preston Estep, Jonathan Zhao |
| Headquarters | Danvers , United States |
| Products | myGenome (whole genome sequencing and analysis) |
| Parent | LetsGetChecked (since 2022) |
Veritas Genetics is a startup in the personal genomics sector located in Danvers, Massachusetts. Established in 2014 by George M. Church, Mirza Cifric, Preston Estep, and Jonathan Zhao, it was one of the pioneers to provide whole genome sequencing and analysis for less than $1,000.
The company's leading product, myGenome, was introduced in 2018, offering consumers detailed information about inherited genetic risks including cancer, cardiovascular diseases, carrier status, and pharmacogenomics through comprehensive whole-genome sequencing. At one point, Veritas Genetics offered whole genome sequencing at a promotional price of $199 per sample, drastically lowering the cost compared to standard consumer genome sequencing services and drawing significant media coverage.
Veritas Genetics earned a spot on CNBC’s Disruptor 50 list for two consecutive years, 2018 and 2019. In late 2019, the company paused its U.S. operations while considering strategic alternatives but managed to obtain new funding by early 2020 to restart its activities in the U.S. market.
In March 2022, Veritas was acquired by LetsGetChecked, a global digital health company focused on enhancing personalized healthcare solutions available at home.