Viking (cruise line)
| Company type | Public |
|---|---|
| Industry | Cruise line |
| Founded | 1997 |
| Founder | Torstein Hagen |
| Headquarters | Basel , Switzerland |
Area served | North and South America, Caribbean, Antarctica, Great Lakes, Europe, Russia, Egypt, China, Southeast Asia |
Key people | Torstein Hagen (Founder) |
| Products | River cruises, ocean cruises, expedition voyages |
Number of employees | 8000+ |
| Website | www |
Viking (previously known as Viking Cruises) is a publicly listed cruise line that specializes in river, ocean, and expedition voyages. The company’s headquarters are located in Basel, Switzerland, with marketing operations based in Los Angeles, California. Viking functions through three primary segments: Viking River Cruises, Viking Ocean Cruises, and Viking Expeditions. Its cruise itineraries cover major international regions such as North and South America, the Caribbean, Antarctica, the Great Lakes, Europe, Russia, Egypt, China, and Southeast Asia.
Origins and Early Development
Established in 1997 by entrepreneur Torstein Hagen in St. Petersburg, Russia, Viking initially launched as Viking River Cruises. Hagen’s professional background includes consulting at McKinsey and Company, serving as CEO of Royal Viking Line from 1980 to 1984, and investing in Russian private equity ventures. After acquiring a controlling stake in a Dutch shipping company that collapsed during the mid-1990s, Hagen faced near bankruptcy. To recover, he orchestrated a strategic agreement with Russian oligarchs to acquire four river cruise vessels at a reduced price, laying the groundwork for Viking’s entry into the river cruising industry.
1997–2010: Expansion and Fleet Growth
In 2000, Viking purchased KD River Cruises in Europe, increasing its fleet to 26 ships and becoming the world’s largest operator of river cruises. The company focused on modernizing its vessels to attract an older demographic by prioritizing efficient layouts over luxury features such as gyms or swimming pools, thereby optimizing passenger capacity and profitability. That same year, Viking established partnerships with sales agencies in both the UK and US markets and inaugurated a sales office in California. By 2001, it engaged its first marketing agency targeting English-speaking travelers aged 55 and above, especially Americans. The firm entered the China market in 2004 with cruises along the Yangtze River and operated 23 ships across Europe, Russia, and China by 2007. In 2009, Viking introduced hybrid diesel-electric propulsion systems that cut fuel consumption by approximately 20%.
2011–2019: Expansion and Innovation
Beginning in 2011, Viking embarked on a significant growth phase by sponsoring PBS's Masterpiece Theatre and announcing plans to add 40 "longship" vessels within five years. These longships featured innovative hull designs and corridor layouts to enhance passenger capacity. The company set records by christening multiple ships during single ceremonies in both 2013 and 2014. By 2013, Viking had invested roughly $400 million in marketing across direct mail, television, digital platforms, and trade channels. In May of that year, it rebranded from Viking River Cruises to Viking Cruises while unveiling plans for Viking Ocean Cruises with smaller oceangoing ships.
In October 2017, Viking revealed plans to develop the world’s first cruise ship powered by liquid hydrogen. This vessel was designed to accommodate approximately 900 passengers along with 500 crew members and would measure about , drawing on design elements from existing ocean vessels.
By 2018, Viking Cruises had reached $3 billion in annual revenue while serving around 440,000 guests each year with a workforce exceeding 8,000 employees. The company advanced its North American river cruising initiative with intentions to launch operations on the Mississippi River by 2021. This expansion included plans for six five-story ships constructed by Edison Chouest, each costing between $90 million and $100 million and capable of hosting roughly 400 passengers on routes linking New Orleans to Memphis as well as between St. Louis and Saint Paul.
2020–present: Rebranding and Expansion Initiatives
In January 2020, the organization adopted the name Viking to highlight its focus on destination-centric enrichment and immersive experiences. That same year, Viking revealed plans for Viking Expeditions, its small-ship expedition division, which launched in January 2022 featuring voyages to unique and remote destinations. The company also broadened its river cruise operations into the United States, unveiling its inaugural vessel on the Mississippi River in August 2022.
River Cruises
Viking River Cruises offers itineraries along rivers throughout Europe, Russia, China, Southeast Asia, and Egypt, with the U.S. expansion on the Mississippi River commencing in 2022. Vessels operating in Europe typically accommodate around 190 guests; those in Russia hold over 200 passengers; and the ship servicing China has a capacity of up to 256 travelers. By 2019, the fleet consisted of 76 vessels, both owned and chartered.
Fleet
| Ship | IMO | Maiden Voyage | Builder | Length | Gross Tonnage | Flag | Staterooms | Passengers |
|---|---|---|---|---|---|---|---|---|
| Viking Aegir | 8339732 | 2012 | Neptun Werft | 135 m / 443 ft | 3,138 tons | 95 | 190 | |
| Viking Alruna | 8352241 | 2016 | Neptun Werft | 135 m / 443 ft | 3,138 tons | 95 | 190 | |
| Viking Alsvin | 8339938 | 2014 | Neptun Werft | 135 m / 443 ft | 3,138 tons | 95 | 190 | |
| Viking Astrild | 8352277 | 2015 | Neptun Werft | 110 m / 361 ft | — | 49 | 98 | |
| Viking Atla | 8339794 | 2013 | Neptun Werft | 135 m / 443 ft | 3,138 tons | 95 | 190 | |
| Viking Aton | 9911173 | 2023 | Maasara Shipyard | 72 m / 236 ft | 210 tons | 41 | 82 | |
| Viking Baldur | 8339809 | 2013 | Neptun Werft | 135 m /443 ft | 3,138 tons | 95 | 190 | |
| Viking Bestla | 8339926 | 2014 | Neptun Werft | 135 m /443 ft | 3,138 tons | 95 | 190 | |
| Viking Beyla | 8352265 | 2015 | Neptun Werft | 110 m /361 ft | — | 49 | 98 | |
| Viking Bragi | 8339756 | 2013 | Neptun Werft | 135 m /443 ft | 3,138 tons | 95 | 190 | |
| Viking Buri | 8338776 | 2014 | Neptun Werft | 135 m /443 ft | 3,138 tons | 95 | 190 |
In line with its robust growth plan for river cruising market share, Viking placed an order in 2023 for an additional vessel from Neptun Werft scheduled for delivery in March 2025. Furthermore, nine more ships were commissioned from Meyer Werft to be delivered across 2025 and 2026.
Chartered Vessels
| Ship | IMO | Maiden Voyage | Builder | Length | Gross Tonnage | Flag | Staterooms | Passengers | Notes |
|---|---|---|---|---|---|---|---|---|---|
| MS Antares | — | 2017 | — | 126 m /413 ft | — | 24 | 52 | Also operates as Amarco II | |
| Viking Akun | 8707707 | 2014 | VEB Elbewerften Boizenburg | 129 m /423 ft | 5,475 tons | 102 | 204 | Previously MS Koshevoy | |
| Viking Emerald | — | 2011 | East Wind Co Ltd | 110 m /361 ft | 7,100 tons | Template:Country data China | 128 | 256 | Leased as Century Emerald |
| Viking Helgi | 8422606 | 2013 | VEB Elbewerften Boizenburg | 129 m /423 ft | 5,344 tons | 102 | 204 | Formerly named Aleksey Surkov | |
| Viking Ingvar | =8793249 | 2013 | = VEB Elbewerften Boizenburg | =129 m /423 ft | =5,475 tons | = |
=102 | =204 | = Previously known as Narkom Pakhomov |
| Viking Mekong | =— | 2002 | =— | =55 m /180 ft | =900 tons | = Template:Country data Vietnam | =28 | =56 | = Also operates under RV Bassac Pandaw |
| Viking Rurik | =7515418 | 2012 | =RSW Rosslauer Schiffswerft | =125 m /410 ft | =5,640 tons | = |
=98 | =196 | = Formerly called Peterhof, then Mariya Ulyanova |
| ' 'Viking Saigon' ' | 2021 | 80 m /262 ft | Template:Country data Vietnam | 40 | 80 | ||||
| ' 'Viking Sineus' ' | 2014 | 125 m /410 ft | Template:Country data Ukraine | 98 | 196 | Previously named Mikhail Lomonosov | |||
| ' 'Error: {{Ship}} missing name (help)' ' | 2013 | 129 m /423 ft | 102 | 204 | Formerly known as Sergey Kirov |
Previous fleet
| Vessel | Inaugural voyage | Length | Cabins | Passenger capacity | Remarks |
|---|---|---|---|---|---|
| Viking Britannia | 110 m / 360 ft | 90 | 180 | Decommissioned as MS Britannia | |
| Viking Burgundy | 2000 | 110 m / 360 ft | 75 | 150 | Currently MS Crucebelle. Formerly named Viking Sky. |
| Viking Danube | 1999 | 110 m / 360 ft | 75 | 150 | |
| Viking Deutschland | 2001 | 110 m / 360 ft | 90 | 180 | |
| Viking Douro | 2011 | 80 m / 262 ft | 65 | 130 | Now operating as MS Douro Spirit |
| Viking Eurodiamond | 82 m / 269 ft | 42 | 84 | Renamed MS Johannes Brahms | |
| Viking Europe | 2001 | 114 m / 375 ft | 75 | 150 | Now MS Carmen |
| Viking Fontane | 2010 | 95 m / 311 ft | 56 | 112 | Currently MS Junker Jorg |
| Viking Helvetia | 2002 | 132 m / 433 ft | 99 | 198 | Now MS Rhein Symphonie |
| Viking Lavrinenkov | 2001 | 129 m /423 ft | 110 | 212 | Operating as MS General Lavrinenkov |
| Viking Legend | 135 m /443 ft | 97 | 188 | Converted into hostel named Dutch Harmony | |
| Viking Mandalay | 55 m /180 ft | 28 | 56 | Now RV Katha Pandaw | |
| Viking Neptune | 114 m /375 ft | 75 | 150 | Operating under the name MS Verdi | |
| Viking Normandie | 91 m /300 ft | 51 | 100 | Sailing as Normandie | |
| Viking Orient | 55 m /180 ft | 28 | 56 | Now RV Orient Pandaw | |
| Viking Pride | 114 m /375 ft | 75 | 150 | ||
| Viking Primadonna | 113 m /372 ft | 74 | 148 | Currently MS Primadonna | |
| Viking Seine | 110 m /360 ft | 75 | 150 | Renamed MS Crucestar. Previously known as Viking Rhône. | |
| Viking Schumann | 95 m /311 ft | 56 | 112 | Now MS De Amsterdam | |
| Viking Spirit | 114 m /375 ft | 75 | 150 | ||
| Viking Star | 110 m /360 ft | 75 | 150 | ||
| '’'Viking Sun | (2006) | 132m/433 ft | (99) | (198) | Now MS 'Rhein Melodie' |
| '’'Century Sky | (2005) | 127m/415 ft | (153) | (306) | |
| '’'Century Star | (2003) | 87m/285 ft | (93) | (186) | |
| '’'Century Sun | (2006) | 127m/415 ft | (153) | (306) | |
| '’'MS Amadeus Elegant | (2010) | 110m/361 ft | (76) | (150) | |
| '’'MS Esplanade | (2012) | 77m/253 ft | (67) | (150) | |
| '’'MS Mayfair | (2010) | 75m/246 ft | (104) | (148) | |
| '’'MS Omar El Khayam | (2008) | 113m/371 ft | (88) | (160) | |
| '’'MS Symphony | (1998) | 110m/361 ft | (83) | (146) | |
| '’'MS Vienna | (2006) | 135m/443 ft | (82) | (164) | |
| '’'Prince Abbas | (2007) | 59m/192 ft | (65) | (130) | |
| '’'Road to Mandalay | (2008) | 102m/335 ft | (43) | (82) | |
| '’'Royal Lily | (1998) | 74m/244 ft | (60) | (120) | |
| '’'Royal Lotus | (1998) | 74m/244 ft | (60) | (120) | |
| '’'RV Tonle Pandaw | (2002) | 55m/180 ft | (38) | (66) |
Ocean cruises
The Viking Ocean Cruises branch was launched in 2013, debuting its first ship, the Viking Star, in 2015. Initial routes included Scandinavia, the British Isles, the Baltic Sea, and Mediterranean destinations. The fleet expanded with the addition of the Viking Sea in 2016, followed by both the Viking Sky and the Viking Sun in the subsequent year. These vessels derive their names from the first quartet of Royal Viking Line ships, where founder Torstein Hagen held the CEO position from 1980 to 1985.
In mid-2018, Viking introduced its fifth ocean liner, the Viking Orion. Compared to many large cruise ships, the Viking Star-class ships are approximately one-third their size, allowing access to smaller harbors and broadening market opportunities. Each measures about 745.4 feet in length and has a gross tonnage near 47,800 GT. All nine vessels were constructed by Fincantieri’s Ancona shipyard in Italy and feature interiors inspired by Scandinavian modernism, designed collaboratively by SMC Design (London) and Rottet Studio (Los Angeles).
The itineraries span Northern Europe, Baltic regions, the Americas, Caribbean, Mediterranean basin, Asia, Australia, and New Zealand. Emphasizing extended stays at ports fosters deeper cultural immersion. Each ship accommodates up to 930 guests with a crew complement of roughly 550.
Between 2017 and early 2018, the company’s first global circumnavigation was completed aboard the ‘‘Viking Sun,’’ lasting approximately 141 days and visiting five continents, encompassing stops in thirty-five countries and sixty-four ports. In May of that year, Viking unveiled its ‘‘Ultimate World Cruise,’’ a landmark journey lasting around 245 days on the ‘‘Viking Sun,’’ covering fifty-nine countries and one hundred thirteen ports. This initiative underscores Viking’s strategic intent to grow its luxury ocean cruising segment and reinforce its global footprint.
Fleet
| Ship name | Construction year | Shipbuilder | Length overall | Gross tonnage | Registration flag | Number of cabins | Passenger capacity | Sponsor at christening |
|---|---|---|---|---|---|---|---|---|
| Viking Star | 2015 | Fincantieri | 227 m /745 ft | 47,842 GT | Norway (civil) | 465 cabins | 930 passengers | Trude Drevland (Norwegian politician) |
| Viking Sea | 2016 | Fincantieri | 227 m /745 ft | 47,842 GT | Norway (civil) | 465 cabins | 930 passengers | Karine Hagen (daughter of chairman) |
| Viking Sky | 2017 | Fincantieri | 227 m /745 ft | 47,842 GT | Norway (civil) | 465 cabins | 930 passengers | Marit Barstad (chairman’s sister) |
| Viking Orion | 2018 | Fincantieri | 227 m /745 ft | 47,861 GT | Norway (civil) | 465 cabins | 930 passengers | Anna Fisher (astronaut) |
| Viking Jupiter | 2019 | align="center"|Fincantieri | align="center"|227 m /745 ft | align="center"|47,842 GT | align="center"|Norway (civil) | 465 cabins | align="center"|930 passengers | Sissel Kyrkjebø (Norwegian singer) |
| Viking Venus | align="center"|2021 | align="center"|Fincantieri | align="center"|227 m /745 ft | align="center"|47,842 GT | align="center"|Norway (civil) | 465 cabins | align="center"|930 passengers | Anne Diamond (British journalist) |
| Viking Mars | align="center"|2022 | align="center"|Fincantieri, Ancona | align="center"|227 m | align="center"|47,842 GT | align="center"|Norway (civil) | 465 cabins | align="center"|930 passengers | Lady Fiona Carnarvon (Countess of Carnarvon) |
| Viking Neptune | align="center"|2022 | align="center"|Fincantieri, Ancona | align="center"|227 m | align="center"|47,842 GT | align="center"|Norway (civil) | 465 cabins | align="center"|930 passengers | Nicole Stott (astronaut) |
| Viking Saturn | align="center"|2023 | align="center"|Fincantieri, Ancona | align="center"|227 m | align="center"|47,842 GT | align="center"|Norway (civil) | 465 cabins | align="center"|930 passengers | Ann Ziff (Metropolitan Opera Chairman) |
| Ship name | Year built | Builder | Length | Gross tonnage | Flag | Cabins | Passengers | Status |
|---|
China Merchants Viking Cruises
| Vessel name | Year built | Service entry | Builder | Length | Gross tonnage | Flag | Cabins | Passenger capacity |
|---|---|---|---|---|---|---|---|---|
| "招商伊敦" (Zhao Shang Yi Dun; built as "Viking Sun")!!2017!!2021!!Fincantieri!!227 m!!47,842 GT!!China (civil)!!465!!930 |
Upcoming ocean vessels
The forthcoming additions to Viking's ocean fleet will be modestly larger ships equipped with hydrogen fuel cell technology aimed at improving environmental sustainability and expanding guest capacity.[1]
| Ship name | Expected debut | Builder | Length overall | Gross tonnage | Projected flag | Planned cabin count | Planned passenger capacity |
|---|
! colspan=8 | Hydrogen-powered enlarged ocean vessels commencing service from 2024[2][1] |}
| Ship name | Maiden voyage date | Builder | Length | Gross tonnage | Flag registration | Staterooms | Passengers |
|---|
|} In October of 2024, Viking further extended its order portfolio by commissioning two more ships slated for delivery in the year 2030 along with contractual options for an additional four vessels planned for delivery in subsequent years through to 2032. This expansion reflects ongoing growth ambitions within the cruise market.[3][4]
Expedition cruises
In April of 2018, Viking Cruises collaborated with VARD to commission two specialized expedition cruise vessels valued at around five billion Norwegian krone (~$611 million), with options for two additional ships. These were constructed across facilities in Romania and Norway with anticipated launches in the years 2021 and 2022.[5]
By October of 2019, Viking announced the establishment of Viking Expeditions focused on polar voyages within the Arctic Circle and Antarctica regions. Operations officially commenced in early 2020.[6] Viking Expeditions operates smaller-scale ships designed for navigating remote waterways and coastal areas including North America’s Great Lakes. The inaugural vessel ‘‘Viking Octantis’’ entered service in January of 2022 followed by ‘‘Viking Polaris’’ in August. This division partners with NOAA scientists along with its own expedition teams conducting scientific research.[7]
Expedition fleet
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Sponsorship activities
Since its inception in 2011, Viking has been a sponsor of programming on PBS, particularly for series aired on ‘‘Masterpiece Theatre’’ such as ‘‘Downton Abbey,’’ ‘‘Sherlock,’’ and ‘‘Poldark.’’ Additionally, it supports National Geographic’s television series ‘‘Genius,’’ which centers on Albert Einstein’s life. The company also contributes to cultural institutions including the Los Angeles Philharmonic at The Hollywood Bowl, Metropolitan Opera House in New York City, BBC broadcasting services, Oslo’s Munch Museum in Norway, and Russia’s Mariinsky Theatre located in St. Petersburg.
Incidents and accidents
On September 11th, 2016, a collision involving ‘‘Viking Freya’’ occurred near Erlangen in Germany when it struck a bridge; this tragic event resulted in two crew member fatalities.
On March 23rd, 2019, ‘‘Viking Sky’’ declared a mayday following an engine malfunction off Norway’s coastline; approximately four hundred sixty passengers were evacuated safely before repairs were undertaken at Molde port. The following scheduled cruise was subsequently canceled.
On April first that same year, ‘‘Viking Idun’’ collided with an oil tanker named ‘‘Chemical Marketer’’ near Terneuzen in the Netherlands. Five passengers sustained minor injuries while the vessel suffered substantial damage to its bow section.
On May twenty-ninth, twenty nineteen, ‘‘Viking Sigyn’’ collided with a tour boat called ‘‘Hableány’’ on Budapest’s Danube River causing it to capsize resulting in twenty-eight fatalities among thirty-five people onboard. Captain Yuriy Chaplinsky from Odesa was arrested on charges related to endangering waterborne transport safety leading to mass casualties; he was later released on bail during June that year. Reports indicate Chaplinsky had been aboard ‘‘Viking Idun’’ during its earlier collision though his role as captain there remains contested. Investigations concluded he was sober during the Danube incident but failed to detect the smaller vessel.
On June fifth of twenty nineteen a Viking ship later identified as ‘‘Viking Tir’’ caused damage to Riedenburg lock on the Rhine–Main–Danube Canal leading to closure for repairs lasting several weeks; no injuries were reported.
On November twenty-ninth two thousand twenty-two off Argentina’s coast ‘‘Viking Polaris’’ encountered a rogue wave resulting in one passenger fatality caused by flying glass debris and four others injured.
On August eighteenth two thousand twenty-three a crew member aboard ‘‘Viking Mars’’ died after falling overboard while docked at Cromarty Firth port near Invergordon.
See also
External links
- ↑ 1.0 1.1 Cite error: Invalid
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{{cite web}}: Missing or empty|title=(help) - ↑ https://hansa-online.de/2024/10/schiffstechnik/239652/viking-ordert-24-kreuzfahrtschiffe-bei-fincantieri/.
{{cite web}}: Missing or empty|title=(help) - ↑ Staff, CIN (2018-04-04). "Viking Orders Two 'Special' Vessels from VARD".
- ↑ . 15 October 2019.
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- WPSHIPS: Template Ship parameter errors
- Cruise lines
- River cruise operators
- Expedition cruise services
- United States shipping firms
- Companies headquartered in Los Angeles
- Businesses located in Basel
- Privately owned California companies
- American enterprises founded in 1997
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- American companies established in 1997
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